Special Report: How Brands Are Enhancing Their Digital Infrastructure for Ecommerce

Posted on by Chief Marketer Staff

With many U.S. consumers continuing to social distance at a home, and with brick-and-mortar retail options still closed in many communities, ecommerce sales have taken off. According to Adobe, consumers spent $70.2 billion online in April and $82.5 billion online in May while locked down in their homes. Those numbers even surpassed spend during the 2019 holiday season by 7 percent.

All this considered, the adoption of digital shopping is unlikely to go back to pre-COVID-19 levels. Brands that are adopting new ecommerce solutions will be better poised to excel in the wake of COVID-19. Following is a look at how General Mills and BACARDI are increasing their ecommerce efforts, plus four ecommerce trends for marketers to be aware of in the months ahead.

What’s inside:

  • An analysis of the new normal–and what that means for marketers
  • Four ecommerce trends marketers should know
  • How General Mills’ brands are prioritizing budget-friendly recipes online
  • BACARDI’s ecommerce strategy and virtual tasting events




Related Posts

Chief Marketer Videos

by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…


PRO Awards


Click here to view the 2021 winners.
Information on 2022 coming soon!

CHIEF MARKETER 200 Winners Announced

CM 200

Click here to to view the full list of the 2022 winners!