With many U.S. consumers continuing to social distance at a home, and with brick-and-mortar retail options still closed in many communities, ecommerce sales have taken off. According to Adobe, consumers spent $70.2 billion online in April and $82.5 billion online in May while locked down in their homes. Those numbers even surpassed spend during the 2019 holiday season by 7 percent.
All this considered, the adoption of digital shopping is unlikely to go back to pre-COVID-19 levels. Brands that are adopting new ecommerce solutions will be better poised to excel in the wake of COVID-19. Following is a look at how General Mills and BACARDI are increasing their ecommerce efforts, plus four ecommerce trends for marketers to be aware of in the months ahead.
What’s inside:
- An analysis of the new normal–and what that means for marketers
- Four ecommerce trends marketers should know
- How General Mills’ brands are prioritizing budget-friendly recipes online
- BACARDI’s ecommerce strategy and virtual tasting events
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