Acquisition
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Acquisition
Hennessy Celebrates Lunar New Year With Virtual Music-Themed Event
The cognac brand staged a virtual charity event last month celebrating the Lunar New Year. Here’s what was entailed.
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Digital
Voya Financial Makes Business Case for Marketing to People With Disabilities and Special Needs
How Voya Financial is supporting individuals with disabilities and special needs both within the organization and externally through its marketing initiatives and financial solutions.
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Digital
Marketers on Fire: Hennessy U.S. SVP Jasmin Allen
Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.
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Acquisition
Four Insights for Creating Social Media Campaigns Surrounding Tentpole Events
While some companies have chosen not to air expensive 30-second spots during the event, many are crafting social media campaigns to engage consumers in place of TV commercials.
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Acquisition
Walmart Partners With Trade Desk to Build Demand-Side Advertising Platform
Walmart is building its own demand-side platform (DSP) for marketers to buy ad inventory.
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Engagement
LG’s B2B Arm Launches Virtual 3D Showroom for Hybrid Events
LG’s virtual alternative to the trade show floor is a new customizable 3D showroom that it intends to scale in the coming year.
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Acquisition
CMO Council Report: 65 Percent of Marketers to Increase Spend in 2021
Nearly two thirds of global marketers surveyed by the CMO Council in December and January said they plan to boost marketing spending in 2021.
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Data & Analytics
Data Privacy Legislation in a Biden Administration
Now that the country has a new president with a decidedly different agenda, here are ways in which the marketing landscape may be affected.
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Acquisition
Estée Lauder Enhances Shopping Experience With Livestreaming, New Tech
Beauty brands like Estée Lauder are using livestreaming and new tech to reach new consumers and drive conversions.
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Acquisition
SEO Trends for Marketers in 2021
Content strategy tips to enhance your brand’s digital presence in 2021.