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07/14/22: Capcom is upping the hype for Street Fighter at Evo

Thursday July 14, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. As EVO prepares to make its live return to Las Vegas, event organizers announced the addition of Capcom’s Street Fighter 6 to the festivities from Aug. 5-7 in Las Vegas at the Mandalay Bay Resort & Casino. In […]

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Meeting the Need for Diversity in Media

Yahoo’s Multimedia Journalism Fellowship Program, launched last year, returns in 2022 in partnership with the National Association of Black Journalists (NABJ), National Association of Hispanic Journalists (NAHJ), and Asian American Journalists Association (AAJA). The fellowship provides mentorship, development and opportunities for up-and-coming journalists who offer representation of news coverage, and more inclusive content that reflects […]

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Cynopsis: Esports

07/07/22: NBCU flies with Rally Cry

Thursday July 7, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. NBCUniversal is targeting an esports play through its subdivision NBC Sports Next and SportsEngine, partnering with youth and amateur esports hosting platform Rally Cry to launch a national youth esports tournament series designed for players ages 13-18 to […]

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Cynopsis: Esports

07/01/22: USC and UCLA revived college expansion with an unexpected move to the Big 10

Friday July 1, 2022 A radical shift in the college sports landscape sees USC and UCLA, two of the Pac-12’s flagship programs, reportedly planning to leave the conference for the Big Ten as early as 2024, according to multiple reports, which state that the process is already underway and an announcement could come within the […]

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Hershey: Taking Pride in a Culture of Belonging

A SeeHer Series Diversity and inclusion have always been hallmarks of The Hershey Company’s culture. The snack maker’s commitment to a society without bias is broad and deep, and it has been in the forefront of efforts to drive equity in its workplace and communities. Hershey has created Business Resource Groups (BRGs) to open dialogue […]

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Cynopsis: Esports

06/30/22: Sony is launching a new gaming line with a trio of deals with esports events

Thursday June 30, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. Sony Electronics is launching its new gaming gear brand with a trio of high-profile deals that will include monitors and headsets, among other products. With the launch, the company’s new INZONE brand tied up partnerships with the Evolution […]

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Cynopsis: Esports

06/29/22: The PGA TOUR and DP World Tour deepened their alliance

Wednesday June 29, 2022 The DP World Tour and the PGA TOUR are deepening their ties, locking in a new 13-year operational joint venture partnership. The partnership will run through to 2035, with the PGA TOUR increasing its existing stake in European Tour Productions from 15 percent to 40 percent, while leveraging the DP World […]

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AT&T Steps Up to the Plate for Women’s Sports

A See-Her Series By Mark Wright, Vice President, Media Services and Sponsorships, AT&T In 2019, SeeHer launched the SeeHer in Sports initiative to increase the visibility, distribution, and portrayal of women and girls in sports. A critical partner in that launch was AT&T, one of the first SeeHer members to use the Gender Equality Measure® […]

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Cynopsis: Esports

06/27/22: ESPN’s Linda Cohn talks 30 years at ESPN

Monday June 27, 2022 July sees Hall of Fame sportscaster Linda Cohn celebrate a 30-year milestone at ESPN, where she is – among other roles – the longest-tenured anchor for the network’s signature program SportsCenter. Cohn joined ESPN in 1992 and anchored her first SportsCenter on July 11, 1992 and in 2017, she was inducted […]

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Cynopsis: Esports

06/24/22: The NHL sealed a deal with Sweet to produce NFTs

Friday June 24, 2022 The National Hockey League Players’ Association, the NHL, the NHL Alumni Association and non-fungible token (NFT) distribution platform Sweet cooked up a new multiyear partnership naming Sweet the Official NFT Digital Collectibles Marketplace and an Official NFT partner of the NHL, NHLPA and NHLAA. With a planned launch at the start […]

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