webdesign, Author at Chief Marketer

Pioneers for Change

A SeeHer Series The SeeHer Gender Equality Measure (GEM®) pioneered the quantitative measurement of gender bias, and CBS has been at the forefront of programming inclusiveness since the network started using the methodology for program research in 2018. In 2020, CBS adapted GEM® to develop a Black, Indigenous, and People of Color (BIPOC) metric […]

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Cynopsis: Esports

01/12/23: Riot Games has changed the format of its League of Legends Mid-Season Invitational and World Championship

Thursday January 12, 2023 Good morning! It’s Thursday and this is your early morning Esports brief. Riot Games has changed the format of its League of Legends Mid-Season Invitational and World Championship and will bring the tournaments to London and South Korea, respectively, this year, the developer announced. This year’s MSI will feature 13 […]

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Cynsiders

Modernizing the Media Salesforce

By the Media Ad Sales Council Never has the adage “Don’t look back, you’re not going that way” been more relevant than as it relates to today’s media sales realm. Faced with a shifting business paradigm, a rapidly transforming workforce, and ever-present technology evolutions, media sales executives have little time to lament days gone by […]

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Cynopsis: Esports

01/05/23: Pay transparency law reveals discrepancies among game devs

Thursday January 5, 2023 Good morning! It’s Thursday and this is your early morning Esports brief. New pay transparency regulations are revealing rates for prominent game companies and publishers and highlighting discrepancies between pay at multiple large-scale operations. Kevin O’Brien, a quality assurance manager at Theorycraft and former QA manager for Riot Games’ VALORANT […]

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Cynsiders

A Call for Commitment and Consistency

A SeeHer Series In the first blog of 2023, SeeHer President Christine Guilfoyle shares what is needed for us to realize a world free from gender bias. Gender equality is a movement, not a moment. It is 2023, and we have learned that the progress we have made over the past decades is at […]

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Cynopsis: Esports

12/22/22: Fortnite developer Epic Games will pay $520 million to the Federal Trade Commission

Thursday December 22, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. Fortnite developer Epic Games will pay $520 million to the Federal Trade Commission as part of a resolution of two complaints from the FTC. The FTC alleged Epic violated the Children’s Online Privacy Protection Act through its collection […]

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Cynopsis: Esports

12/15/22: The race for sought-after VALORANT partner positions is heating up

Thursday December 15, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. The race for sought-after VALORANT partner positions is heating up as non-partner teams build out rosters to compete for two years of guaranteed partner status in various regional leagues. The battle is most intense in North America, where […]

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Cynsiders

Harnessing the Power of Podcasting

A SeeHer Series Lizzie Widhelm, SVP, B2B Marketing and Ad Innovation at SXM Media, Advertising Hall of Achievement inductee and Pandora’s first salesperson, dives into new research highlighting the rise of female podcast listeners, the opportunities for advertisers to reach this audience, and how the SiriusXM Podcast Network (the No. 1 podcast network with women […]

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Cynsiders

OOH Meets the Moment

Long gone are the times when OOH advertising meant a static billboard. Today’s OOH advertising category includes digital signage that can be changed as rapidly as the weather and brand messaging campaigns that are being further maximized with the utilization of connected TVs, social media, QR codes, programmatic and new spatial capabilities. Julie Radlovic, Group […]

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Cynopsis: Esports

12/08/22: The fallout from the Smash World Tour’s cancellation continued this week

Thursday December 8, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. The fallout from the Smash World Tour’s cancellation continued this week as Panda Global CEO Dr. Alan Bunney was ousted from the organization. Bunney was cited by multiple Super Smash Bros. tournament organizers as having attempted to coerce […]

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