Victoria McNally
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CTV Roundup
LiveRamp Exec Adam Paul Talks Scaling Context In CTV Audiences
According to Adam Paul, executive director of media alliances at LiveRamp, the old-school programmatic ads – the ones bought across multiple platforms without regard to context or audience – are underperforming on CTV these days.
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CTV Roundup
Here’s What It’s Like Watching Netflix’s Live WWE Broadcast For The Ads
Even if you attend one of Netflix’s WWE events in person, you won’t be able to escape the ads. I now know this from experience.
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Marketers
WBD Had A Modestly Successful Q2 As It Prepares To Un-Merge Itself
Total revenue for the quarter was $9.8 billion, up only 1% year-over-year from the last Q2 quarter total of $9.7 billion – which is modest, but at least in line with company expectations.
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CTV Roundup
Why FAST Channels Are So Interested In Courting YouTube Creators
My YouTube creator obsession has me fascinated by an ongoing trend I’ve noticed in the CTV industry: A lot of companies that produce free ad-supported channels rely on content that already exists on YouTube.
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CTV Roundup
How Kidoodle.TV Keeps Inappropriate Ads (And Annoying Children’s TV Stars) Out Of Its AVOD Channels
Into every generation, a universally hated children’s television character is born. This, of course, poses a unique problem in a world of smart TV operating systems and content recommendation engines.
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AI
Inside The ANA’s New Legal Gen AI Template For Advertisers And Agencies
The rapid evolution of generative AI technology has created uncertainty between brands and their agencies. But finding answers can be difficult when advertisers often don’t even know what questions to ask.
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CTV Roundup
Why Pfizer’s Josh Palau Can’t Wait To Buy Netflix Through The Yahoo DSP
Here’s what Head of Performance Media Josh Palau had to say about how Pfizer currently navigates the CTV landscape, including why having your own hands-on-keyboard experts is key and how new ad formats can be slow to accommodate pharmaceutical brands.
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AI
Scibids Alum Eric Schwartz Joins AI Sales Optimization Startup Scowtt As CRO
Long before the AI hype kicked off in earnest, Eric Schwartz was already working with machine learning tools to develop optimized ad tech products.
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AdExplainer
When Did Ad Tech Get So Obsessed With Outcomes, Anyway?
Talking about outcomes is practically a mandate, especially in the CTV space, where ad buyers and vendors alike are heavily invested in streaming television’s potential as a lower-funnel, performance-driving channel.
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CTV Roundup
How Visit Savannah Finds Its Target “Luxury” Traveler On CTV Channels
Like so many of us in this industry, I like to think that knowing how the proverbial sausage gets made leaves me less susceptible to advertising’s influence. Even still, there’s something about travel commercials – especially ones produced by tourism boards – that always make me want to pack up and go to whatever fun […]
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