Victoria McNally
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CTV Roundup
High School Football Can Have Streaming Ads, Too, Thanks To Platforms Like Hudl
High school sports are very different now than when I was a teenager. As is the case with basically all forms of modern entertainment, they’ve faced some disruption by the rise of streaming video – as well as the ads that often follow.
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The Big Story
Rest In Privacy, Sandbox
Last week, after nearly six years of development and delays, Google officially retired its Privacy Sandbox. Which means it’s time for a memorial service.
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CTV Roundup
Everything You Want to Know About Being (And Working With) Media Buyers At Cynopsis Screenshift
What does it feel like to be a media buyer and planner in 2025? That question launched a fascinating “Ask Me Anything”-style discussion at Cynopsis ScreenShift in New York City on Tuesday.
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Marketers
How To Advertise To Advertisers At Ad Industry Events (Like Advertising Week)
People in New York City are bombarded by ads at every turn. But targeted ads? For your industry? While you’re on your way to an event for that industry? The surreality of that experience can still pack a punch, like it did last week at Advertising Week New York.
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CTV Roundup
It’s Official: TiVo Is No Longer A DVR Company. What Now?
TiVo has officially halted the sale and manufacture of its once-revolutionary DVR products. Which raises the question: What does TiVo even do anymore, anyway?
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CTV Roundup
Here’s What You Missed At Programmatic IO New York’s CTV Panel
If you didn’t happen to watch the main stage of AdExchanger’s Programmatic IO New York this week, then you missed a great (albeit way too brief) conversation about CTV’s programmatic progress.
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CTV Roundup
Europe Is Ahead Of Us On Convergent TV, Says tvbeat CEO Robert Farazin
Marketers are buying more CTV inventory programmatically than ever before. But what about linear inventory?
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CTV Roundup
Three Predictions That Everyone At CIMM Thinks Will Be Fact By 2030 (And One They Didn’t)
Tuesday’s CIMM schedule concluded with a panel called “Fact Vs. Fiction: The Futurist POV on Media in 2030,” where the audience weighed in on predictions about what the ad tech industry will look like in five years.
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AI
Amazon Ads Introduces Agentic Functions To Its Generative AI Creative Studio
On Wednesday, Amazon introduced an agentic AI tool that brings all the image, video and audio generation capabilities of the company’s Creative Studio into its ad platform creative setup.
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CTV Roundup
What’s Next for Streamr.ai Now That It’s Been Acquired By Magnite?
On Tuesday, Magnite announced it had acquired Streamr.ai, which specializes in developing AI-generated assets for small businesses to use in their CTV campaigns.
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