Chief Marketer Staff

• Agencies

  ABC Plugs Oscar Promotion Around ‘Jimmy Kimmel Live’

  ABC is promoting its coverage of the upcoming “Academy Awards” telecast with radio and online sweepstakes tied to “Jimmy Kimmel Live.”

• Agencies

  Retail Center Launches Cash Giveaway Campaign

  A New York shopping center is giving people an incentive to visit its shops: Free cash.

• Agencies

  Alltel Observes Daytona 500 Win with Free Minutes

  Alltel Wireless is offering 500 free minutes to new and existing customers as a way of celebrating Ryan Newman’s dramatic Daytona 500 win in the No. 12 Alltel Toyota.

• Lime Names Promotions Directors, Hires Others

  Lime Public Relations and Promotions has promoted Gabe Banner to promotions director

• News Briefs

  7-ELEVEN INC.: is rolling out a new beverage concept—the Slurpuccino, a coffee-flavored Slurpee

• Agencies

  Meet the Broker: Jeanette Cassano

  Today we meet Jeanette Cassano, senior vice president of list brokerage at Belardi/Ostroy in Corte Madera, CA. Cassano works with all kinds of nonprofit organizations and LPI Media, the largest publisher in the gay and lesbian market.

• Listline e-Newsletter 2/21

  MetaResponse Group has been chosen to serve as the list manager for S.A.
  Advisory, a financial newsletter publisher and investment advisory firm.
  Its list consists of 78,449 subscribers and buyers of telephone
  investment advisory services. The unit of sale ranges from $80 to
  $1,200.

• Agencies

  Sharper Image, Lillian Vernon File for Chapter 11

  Sharper Image Corp. and Lillian Vernon Corp., two financially troubled catalogers, have filed for bankruptcy protection.

• Agencies

  CMGI Acquires Open Channel for $24. 5 Million

  CMGI Inc., a supply chain management services firm, will acquire Open Channel Solutions Inc. for $24.5 million.

• Carbone Resigns CFO Post at Tween Brands

  Paul C. Carbone has resigned as senior vice president and chief financial officer of Tween Brands Inc., the apparel direct marketer.