Chief Marketer Staff
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News Briefs
GAP INC.: is replacing the president of its Old Navy brand in an effort to boost sales at for the brand. Dawn Robertson, who headed Old Navy since October 2006, was replaced on an interim basis by Tom Wyatt
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Listline e-Newsletter 2/22
The American Diabetes Association has introduced a master file that
identifies buyers of book titles such as “The All-Natural Diabetes
Cookbook.” -
Reed Elsevier to Buy ChoicePoint for $4 Billion
Reed Elsevier, an London-based information provider, will acquire ChoicePoint Inc., a risk mitigation product company, for $4 billion.
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Valassis Earnings and Revenue Skyrocket
Valassis posted net earnings of $20.6 million, up 197.3% from $6.9 million in the prior year, primarily because of its acquisition of Advo last March
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Agencies
Direct Mail Service to Launch in Vietnam
The Vietnam Post Corp. and the La Poste Group of France will jointly launch a direct mail service in the country in April. The service will be run by Smart Media, a unit of the Vietnam Post and Telecommunications Group.
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Agencies
Penney Posts Losses
J. C. Penney Co. Inc. posted net income of $430 million for the fourth quarter, a 3.6% decrease from net income of $477 million in the prior year.
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Agencies
HCI Direct Settles Consumer Protection Charges With 15 States
HCI Direct, a direct marketer of hosiery and other products, has reached a $455,000 agreement with Pennsylvania and 14 other states over charges it violated state consumer protection laws.
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Digital
Performance Products Taps I-Com International
Performance Products Ltd., has hired I-Com International to provide search engine optimization and pay-per-click advertising to promote its new mobile satellite navigation system.
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AGs Probe A-B, Miller into Alcoholic Energy Drink Marketing
A group of state attorneys general have asked brewers Anheuser-Busch and Miller Brewing for more information about the way they market caffeine-infused alcoholic beverages in their product lines.