Chief Marketer Staff, Author at Chief Marketer

Brookstone Posts Gains in Quarter

Brookstone posted net income of $34.2 million for the fourth quarter, a slight increase over net income of $34.1 million the prior year.

Agencies

USPS Certifies Reusable Envelopes

The U.S. Postal Service has certified EcoEnvelopes’ reusable envelopes as fit for use in the mail.

Tassimo Webisodes Showcase Coffee, Office Comedy

Tassimo, a hot-drink system for offices marketed by Kraft Foods, is looking for a few good Bobs.

Agencies

TV Guide Pushes ABC Line Up with Tissue Packets

ABC is giving viewers a special surprise to prepare for its new Sunday-night line-up: Branded tissue packets.

McDonald’s Revives Online Game to Promote Fish Sandwich

McDonald’s is out once again with an online game promoting its Filet-O-Fish sandwich during Lent. In “Shark Bait II,” players compete against hungry sharks to see who wants McDonald’s Filet-O-Fish sandwich more at http://www.filetofish.com.

Carlson Hotels Worldwide Taps Carr for Marketing Post

In his new role, Carr handles online and offline brand marketing in the Americas for the company’s brands, which includes Regent Hotels and Resorts, Radisson Hotels and Resorts, Park Plaza Hotels and Resorts, Country Inn and Suites By Carlson and Park Inn. He replaced Peter Goldreich, who left the post in 2007, the company said.

News Briefs

KRAFT FOODS INC: is extending its product line for its DiGiorno and California Pizza Kitchen brands. The company is rolling out DiGiorno and California Pizza Kitchen single-serve premium pizzas. It’s also launching a new line of dressings, to be called “Pure Kraft” and Kraft Bagel-fuls hand-held breakfast sandwiches.