Chief Marketer Staff

• Agencies

  Mail Stream: A Report on Incoming Direct Mail

  A series of foreign language teaching DVDs from the British Broadcasting Corporation come with a free

• Listline e-Newsletter 2/25

  United Publications Inc. offers a controlled circulation file for
  Security Director News. This title reaches 21,817 subscribers
  responsible for security in industrial, financial, educational and
  government facilities.

• Agencies

  Search Engines Must Comply with EU Privacy Rules, Regulators Say

  Search engines must comply with European privacy regulations even if they aren

• Mobile

  Latin-Pak Moves Into Mobile Marketing

  Latin-Pak has introduced a mobile marketing program for targeting Hispanic consumers.

• Telephone Bill Collector Boosts Take

  Portfolio Recovery Associates Inc. reported a 14% increase in call center debt collections during the fourth quarter.

• Agencies

  Salon Selectives to Renew Old Brand Name with New Formula

  Salon Selectives, the line of women’s hair-care products made popular in the 1980s and 1990s by Helene Curtis Inc., has re-launched under new ownership, but with the same bright pink bottles and apple fragrance.

• Agencies

  Supercuts, Extreme Pita Test Mobile Coupon Programs

  Supercuts and Extreme Pita are among the latest companies using mobile coupons to help promote their brands.

• The Marketing Arm Reorganizes; Promotes Belmont and Temperley

  The Marketing Arm has reorganized its management team, naming Dan Belmont as president of consulting and activation and Simon Temperley as president of retail and events for the agency, effective immediately.

• WNBA Makes China Marketing Play

  The Women’s National Basketball Association is following in the footsteps of its parent organization with a major marketing partnership in China.

• Castle Brands Names New Marketing SVP

  Castle Brands has named John Glover as senior vice president of marketing at the spirits company. The post took effect Feb. 4.