Chief Marketer Staff

• Agencies

  Little Caesar and Pepsi Pair for Scratch-Off Game

  Carry out pizza chain Little Caesar Enterprises has partnered with Pepsi for a nationwide scratch-off game.

• Agencies

  Chick-fil-A Names Twins Winners in Video Contest

  Chick-fil-A has named 24-year-old twins the top winners in the Biggest Chick-fil-A Fan Video Contest.

• Valassis Earnings and Revenue Skyrocket

  Valassis posted net earnings of $20.6 million, up 197.3% from $6.9 million in the prior year, primarily because of its acquisition of Advo last March.

• Agencies

  Crown Royal Kept IROC From an Earlier Grave

  Did Diageo’s Crown Royal brand kill the International Race of Champions, or did it extend IROC’s life for three more seasons? Click here to find out why NASCAR’s lift of an unofficial spirits sponsorship ban left the event high and dry.

• Agencies

  Does Your Brand Travel, or Get Lost in Translation?

  Mis-translation and product names that don’t travel well can be real problems for global product managers and Web site owners. Here are some humorous and horrible translation blunders that have got marketers in hot water.

• Agencies

  How to Leverage your Corporate Blogging Strategy

  The reality of blogging is this: the more you do it, the more opportunities you have to engage in dialog. This is the epiphany that led Chris Baggott to study blogging as a measurable marketing tool, and why corporate blogging needs to become a part of your marketing strategy.

• Agencies

  The Real World Marketing Value of Virtual Events

  Virtual events can replicate all aspects of a physical event—without all the hassles and costs of producing a physical event. Brent Arslaner tells you how your company can benefit from hosting a shindig online.

• Agencies

  BrandAnimation: What Every Marketer Can Learn From Guitar Hero

  The Red Octane and Activision-published videogame Guitar Hero is a perfect example of how you can get an audience interested in anything if you use a clever engagement mechanism that stimulates customer involvement.

• Agencies

  The Secrets of Segmentation Success

  Companies are spending big bucks to get people to visit their Web sites. But for many, conversions are low, abandonment rates are high and site visitors are unsatisfied. Dave Friedman offers segmentation and content targeting tips that will bring traffic to your site.

• News Brief

  PAPA JOHN’S: is celebrating Leap Year birthdays with a special promotion.