Chief Marketer Staff
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Email
ESPs Sign onto Coremetrics Connect
A slew of e-mail service providers have signed onto Coremetrics’ new integrated offering Coremetrics Connect.
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Listline e-Newsletter 2/26
Plymouth Direct Inc. has returned to the list rental market with a new
file that names nearly 200,000 buyers from January, December and
November. The average sale was $40 for products for the home and pets.
Direct response television was the source. -
Agencies
Kelsey Report: Interactive Advertising Leads Revenue Growth
Overall advertising revenues worldwide are projected to reach $707 billion by 2012, with much of the growth coming from interactive advertising formats, according to latest forecast from the Kelsey Group market research firm.
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Digital
Adconion Raises $80 Million for Advertising Network
Adconion Media Group, based in Toronto, has raised $80 million in capital from European venture capital firms to expand its online advertising network in North America and Asia.
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Digital
Internet Media Training Firms Join Forces
The Laredo Group plans to expand its interactive media training programs, following its acquisition of LearningCraft LLC. Terms for the acquisition were not disclosed.
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Letters to the Editor
I’m not surprised that the scientists who used the new method, a wired Montreal Expos baseball cap, continued to get as many erroneous results as the old method, the recycled MRI tank.
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Pepsi to Stand Tall on the Jersey Flatlands
Pepsi will put its name on what is expected to be the largest Ferris wheel in the country, announcing a 10-year naming-rights agreement for the attraction in the New Jersey Meadowlands.
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Agencies
Bronx Is Biggest Sports Event Destination: Survey
Forget the Beijing Olympics. The top event destination among sports enthusiasts is this year’s Major League Baseball All-Star game at Yankee Stadium in the Bronx, NY.
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Agencies
Bertolli Wants to Screen Users’ Romantic Evenings
Pasta and frozen-food maker Bertolli used Sunday night’s Academy Awards show to announce that it’s searching for a consumer story about “the perfect night in”—and is ready to turn the winning video into a short theatrical movie.