Chief Marketer Staff
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Agencies
Draftfcb Chicago Promotes Three To Senior VP Positions
Draftfcb Chicago has promoted three employees to senior vice president positions. Mary Doherty, Martin Murphy and Jennifer Rosen were named senior vice presidents, group management directors, spanning various accounts.
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Agencies
CelebDirect Ousts CEO Bill Thompson For “Nonfeasance”
The Board of Directors of CelebDirect has fired Bill Thompson for “a number of reasons including nonfeasance,” according to a statement from the company.
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Andi Emerson Memorial To Be Held Feb. 28
A memorial service for Andi Emerson, the mail order legend and founder of the John Caples International awards who died on Feb. 13, will be held at 3:30 p.m. on Feb. 28 at the Episcopal Church of The Transfiguration (Little Church Around the Corner) at 1 East 29th Street in Manhattan.
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Agencies
Papa John’s Pitching NCAA Tix with Text Ordering
Papa John’s is trying to raise the collective pizza consciousness of basketball fans with a sweepstakes offering tickets to the National Collegiate Athletic Association Men’s Tournament semi-finals and championship games.
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Agencies
McDonald’s Samples McSkillet Burrito for Leap Year Event
McDonald’s is sampling its latest menu addition, the McSkillet Burrito, with a two-day campaign tied to Leap Year.
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Agencies
ABC Offers Tissues to Plug Oprah Series
Anticipating that the series will be a tearjerker, ABC is inserting tissue packets in this week’s TV Guide to help hype a new Oprah reality series and its hit companion “Extreme Makeover.”
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Interactive Advertising Leads Revenue Growth: Kelsey Report
Overall advertising revenues worldwide are projected to reach $707 billion by 2012, with much of the growth coming from interactive advertising formats, according to latest forecast from the Kelsey Group market research firm. That’s up from just over $600 billion last year.
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News Briefs
JORDAN BRAND: a division of Nike, Inc., and Levi Strauss Co., have teamed up to launch a limited-edition co-designed collection called 23/501. It features co-branded Air Jordan Retro 1 style sneakers with a pair of Levi’s Original, Button-Fly 501 jeans and a signature T-shirt. The three pieces, available for men only, will be sold as a set for $395 starting March 1 online at http://www.levi.com, at select specialty retailers, including Levi’s Stores, Niketown, and House of Hoops by Footlocker in 23 markets.
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Engagement Sells: How Online Content Can Move Product
Marketing organizations face challenges in measuring the valuation of short-form and long-form content. Often, content programs (custom magazines, newsletters, microsites, etc.) are evaluated based on the amount of time a prospect or customer spends with the information, either in print or online.
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