Chief Marketer Staff

• Best Buy Reinstates CMO Title, Names Judge to Post

  Best Buy has appointed Barry Judge to chief marketing officer, effective March 2.

• Weather Channel Solicits Earth Day Content

  The Weather Channel is encouraging viewers to contribute content about their personal commitment to ecology in a campaign to hype Earth Day.

• Durex to Bar Patrons: Let’s Talk Sex

  Condom manufacturer Durex is taking sex talk and putting it where it belongs—in bars and nightclubs.

• Agencies

  Delta Names Georgia Man Winner of Tickets for Life Sweeps

  Delta Airlines has named a Georgia man the top winner of its Tickets for Life sweepstakes.

• News Briefs

  WALGREENS: is expanding its agreement with Redbox, the automated DVD rental system, to about 2,000 stores nationwide. The kiosk is now available in nearly 250 Walgreens locations. The additional rollout will take place through 2009. Each Redbox kiosk holds more than 500 DVDs featuring new movie releases every Tuesday. DVDs are available with a valid credit card or debit card for rental for $1 per night.

• Union Street Buys Two Agencies

   

• Listline e-Newsletter 2/27

  The investor relations firm Harrison, Elliot & Brown LLC has tapped
  MetaResponse Group to oversee a list of 343,093 subscribers to its free
  newsletter Inside Wall Street. Subscribers include investors and
  stockbrokers. Direct mail and the Internet are the sources. Media Mart
  was the prior list manager.

• Agencies

  Network Solutions Targeted In Class Action Over Domain Name Sales

  Florida resident Chris McElroy has launched a class action lawsuit against Network Solutions LLC and the Internet Corp. for Assigned Names and Numbers (ICANN), alleging Network Solutions

• Email

  Road Runner Blocking Images by Default

  E-mailers can expect to see their campaigns

• Pitney Bowes Acquires Canadian DM Company

  Pitney Bowes has acquired the Canadian direct marketing company Bluetree. Terms of the acquisition were not disclosed.