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Chief Marketer Staff

  • News Briefs

    BETTER HOMES AND GARDENS: is launching a national Living Green Tour. The tour, which begins Feb. 29 in Hartford, CT, at the Connecticut Home Show, will visit 15 cities through October. It will feature a 2,500 square foot Better Homes and

  • Agencies

    Meet the Broker: Arlene Baum

    Today we meet Arlene Baum, vice president of data acquisition at American List Counsel Inc. Baum has a long history of helping publishers and catalogers sell religious products and is looking to expand in the fundraising arena.

  • Listline e-Newsletter 2/28

    Time Inc. offers a list of 145,630 subscribers to People StyleWatch, a
    celebrity and fashion magazine for women. Subscribers’ median age is 30
    and median household income $60,270. Seventy-eight percent are college
    educated.

  • B-to-B Marketers Must Sharpen Measurement Tools: Forrester

    In the face of what appears to a looming economic recession, business-to-business marketers should beef up their measurement technology so they’re ready when the chief financial officer comes calling, said a report released earlier this week by Forrester Research.

  • Agencies

    Infomercial Marketers Settle With FTC

    The marketers of a purported herbal colon-cleansing program have agreed to settle Federal Trade Commission charges that they falsely claimed their program would cure cancer and other serious diseases.

  • Agencies

    Union Street Buys Two Agencies

    Union Street Acquisition Corp. will acquire Razor Business Strategy Consultants LLC, a direct and interactive marketing agency and Archway Marketing Services Inc., a provider of marketing services.

  • Agencies

    Donnelley Acquires Pro Line Printing for $122 Million

    R.R. Donnelley & Sons Co. will acquire Pro Line Printing Inc., a producer of inserts for $122 million.

  • Agencies

    Canadian Call Centers Grow 28%

    Canadian call centers experienced an annual average increase in revenue of nearly 28% between 1998 and 2006, according to Statistics Canada.

  • Email

    Silverpop’s O’Gorman Promoted to SVP

    Elaine O’Gorman has been promoted to senior vice president of marketing an product strategy at Silverpop, the e-mail service provider announced yesterday.

  • Big SoBe Lizards to Take Manhattan

    In January, Pepsi sent a “Stuff Monster” stomping around New York City to promote its Pepsi Stuff giveaway campaign. Now the beverage company is bringing more marketing giants to Times Square with an outdoor campaign keyed to the “Dancing Lizards” Super Bowl spot for its SoBe Life Water hydration brand.