Chief Marketer Staff, Author at Chief Marketer

Sequoia Acquires MecoxLane for $80 Million

Sequoia China has bought the majority stake in online marketing firm MecoxLane for more than $80 million.

Delta Names Georgia Man Winner of Tickets for Life Sweeps

Delta Airlines has named a Georgia man the top winner of its Tickets for Life sweepstakes

The Knot Acquires Bump Media

The Knot Inc. has acquired The Bump Media Inc., publisher of The Bump local magazine and commercial Web site dedicated to pregnancy and first-time parents.

Agencies

Yankee Candle Income Drops

Yankee Candle Co. Inc. posted net income of $39 million for the fourth quarter, a decrease from $52.3 million in the prior year.

Agencies

Hunter Named DMA Financial Marketer of Year

The Direct Marketing Association has named Warren Hunter, chairman and chief executive officer of DMW Worldwide, its financial services council Direct Marketer of the Year.

Live from ANA: Ponturo Expounds A-B Strategy

Anheuser-Busch is looking to build its business with a roster of strategies beyond buying TV time in sports events.

Archway Marketing Acquired by Union Street Acquisition for $80 Million

Union Street Acquisition Corp. has agreed to acquire Archway Marketing Services, a provider of marketing operations management services, for $80.3 million.

Disney Unveils New Baby Einstein Site After Complaints

Baby Einstein has overhauled and debuted a new Web site this month following a Federal Trade Commission inquiry into complaints of deceptive marketing.

Social Nets More than Just Another Mass Medium: Survey

Brands that came early to the social media channel tend to mine it for insights into what their consumers are saying and thinking. Latecomers tend to view social media—including anything from blogs and discussion boards to MySpace pages and video aggregator sites—as one more way to get their marketing message out, according to a new survey.

GameStop TV Boosts Sales by More Than 19%: Study

GameStop TV, the customized in-store TV network for GameStop, helped increase retail sales of advertised products by 19% to 36% in locations where it was shown, according to a recent study.