Chief Marketer Staff
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Agencies
They’re Not Going Anywhere
Amusement parks typically bring to mind images of endlessly long ride lines with kids on the verge of meltdown on the hottest day of the year. At Six
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Agencies
E-mail Opt-outs: An Uneasy Balance
Most direct marketers seriously mishandle opt-outs from their e-mail files, two recent studies show.
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Agencies
What’s the Message?
A big part of the pleasure of reading the latest New Yorker magazine each week has always been its great cartoons. And more often than not there’s at
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Agencies
Blue Jean Buzz
Godes cited Lee Jeans as one company that generated terrific word of mouth for its brand. A few years ago the company connected with players on online
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Listline e-Newsletter 2/29
Health Quest Publications offers a list of 273,129 buyers from the
Journal of Longevity magalog from the last 24 months. The average order
for dietary supplements was $75. Customers are typically 65 or older.
The source is 88% direct mail. -
Agencies
USPS Seeks to Make Sticky Note Classification Permanent
The U.S. Postal Service has asked the Postal Regulatory Commission to allow mailers to place repositionable notes on their market-dominant mailing packages on a permanent basis.