Chief Marketer Staff

• Live from AAAA: SeeSaw Networks Adds Life Patterns to Media Planning

  SeeSaw Networks, a digital out-of-home media network company, has added new features that allow targeting based on customers’ routines.

• Agencies

  MasterCard Takes New “Priceless’ Tact

  MasterCard Worldwide is taking a new approach to its ongoing “Priceless” campaign, this time awarding prizes through random magazine inserts rather than basing them on its elite card customers’ usage.

• Agencies

  Forensics Equipment Placed on “CSI” TV Show

  Cue the liquid handling DNA workstation.

  The featured performers in investigative forensic police shows are not just the scientists delving into details about DNA matching.

• Agencies

  Friday’s Recipe Contest Rewards a Chili’s Employee

  A recipe contest featured on the Food Network cable channel and sponsored by T.G.I. Friday’s has produced its latest category winner, a chipotle grilled steak sandwich.

  The winning entrant? A manager of a Long Island Chili’s Grill & bar restaurant, one of Friday’s rivals in the casual dining industry.

• PSAs Not Just Seen By Insomniacs: Report

  Public service announcements generally are not relegated to the wee-morning hours of broadcasters’ programming schedules, despite its overnight stigma, according to a new report from WestGlen Communications.

• News Briefs

  BEST BUY: has entered into a multi-year relationship with Magic Johnson Enterprises to help the retailer strengthen its urban market presence and deepen relationships with the company. The relationship is designed to help Best Buy as it opens more stores in highly populated

• Agencies

  Meet the Broker: Phillip M. Agee

  Today we meet Phillip M. Agee, vice president of media services at Mail Marketing Inc. Agee has worked with catalogers, magazine publishers and card packs in various equine market segments for 20 years.

• Utah Passes Law Gutting Trademark Protection Act

  The Utah legislature Wednesday passed set of amendments to its Trademark Protection Act, gutting it of its online ad components and ending the state’s bid to regulate online search engine ads triggered by trademarked keywords.

• Adconion Purchases Frontline Direct for $20 Million

  Adconion Media Group has acquired Frontline Direct Inc. for $20 million in cash and equity.

• Azoogle Forms Transatlantic Partnership With 77Agency

  Azoogle Inc. of New York and 77Agency of London have entered into a strategic marketing partnership. Both Internet media agencies are seeking to expand on either side of the Big Pond.