SeeSaw Networks, a digital out-of-home media network company, has added new features that allow targeting based on customers’ routines.
The next generation of the online planning service, SeeSawAds.com, allows media planners to plan against specific audience segments or “life patterns.” Five new patterns include Hispanic families, young urban professionals, entertainment fans, nightlife enthusiasts and families on-the-go.
“We have been focused on demographics, now we can reach people in their daily work and social routines,” SeeSaw chairman Monte Zweben said yesterday.
Another feature offers the ability to target within a specific trading area. For example, retailers can advertise promotions to busy families around their stores or bankers can drive foot traffic from young urban professionals by advertising around their branches.
SeeSaw has 36 digital signage networks across 25 different categories of locations such as gas stations, coffee shops, college bookstores, grocery stores and bars.
