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Chief Marketer Staff

  • CK Media Chooses Specialists to Manage Lists

    Specialists Marketing Services Inc. has been appointed to manage a portfolio of subscription lists on behalf of CK Media.

  • Listline e-Newsletter 3/6

    List Services Corp. has been appointed to manage this list of software
    buyers. It identifies 700,000 individuals who purchased software to help
    increase their reading speed, including 200,000 from the last 12 months.

  • Airborne Settles False Ad Lawsuit for $23.3 Million

    Airborne has agreed to settle a class action lawsuit over false advertising for $23.3 million, according to one of the groups involved in the suit.

  • Johnson & Johnson Sponsor Olympics Webisodes

    Well in advance of the Summer Olympics, Johnson & Johnson has teamed with NBC to present online video stories of the road several U.S. Olympic athletes have taken to get to the Beijing games.

  • Reebok CMO Appointed to President

    Adidas AG has appointed Reebok Chief Marketing Officer Uli Becker as president and CEO. The post takes effect April 1

  • Linn Named to Nick Brand Marketing Post

    Jennifer Goodman Linn has been named senior vice president of brand marketing at Nickelodeon.

  • News Brief

    KOHL’S CORP.: has signed on singer Avril Lavigne to launch a new juniors’ lifestyle brand called Abbey Dawn

  • Agencies

    Ziff Davis Media Declares Bankruptcy

    Ziff Davis yesterday announced it has filed for Chapter 11 bankruptcy protection in order to pay down its debt and restructure.

  • Agencies

    DMA Lobbies for Product Warning Flexibility

    The Direct Marketing Association has gone on record to oppose proposed federal legislation, which if enacted would require catalog and Internet marketers to include safety hazard warnings adjacent to descriptions of products intended for children.

  • Budget Cuts Follow Sales Decline at Coldwater Creek

    Coldwater Creek Inc. plans to slash its national advertising budget and curtail catalog mailings during fiscal 2008 in order to reduce business expenses, as a result of declining telephone and Internet orders.