* CK Media Subscribers
* Linux Journal
* National Tyme Share
* Marketplace Books
* eDegree Finder.com
* Boldata Credit Card Subprime Cooperative
* Introducing Phillip M. Agee of Mail Marketing Inc.
* Short Cuts
LISTS UNDER NEW MANAGEMENT
CK Media Subscribers
Specialists Marketing Services Inc. has been chosen to manage a portfolio of subscription lists on behalf of CK Media. More than 610,000 subscribers are included in one of several master files offered. Separate lists are offered for four quilting publications, three scrap booking magazines and two sewing titles. Millard Group Inc. was the prior manager.
Selections (depending on file): Hotlines, gender, source, paid, change of address, Nielsen County, state/SCF/ZIP
Price: $95/M to $110/M
Contact: Specialists Marketing Services Inc., Linda Santaite (201-865-5800, ext. 2126; lindasan@specialistsms.com)
Linux Journal
Worldata has been selected to manage a list of 32,845 subscribers to Linux Journal. The magazine targets information technology managers, technicians, developers and students. Roughly 60% of subscribers have purchased Linux products online and 27% through direct mail. A separate segment with international names is available. Walter Karl Inc. previously handled this list.
Selections: Home/business address, recency
Price: $195/M
Contact: Worldata, Jay Schwedelson (561-393-8200, ext. 176; jays@worldata.com)
National Tyme Share
CCC Data Services Inc. has tapped Market Approach to manage this list of time-share travelers. It identifies 390,482 individuals who paid $1,000 to $3,000 for memberships entitling them to two-week visits annually. Direct mail is the source. This file was formerly managed in-house.
Selections: Monthly hotline, age, gender, state/SCF/ZIP
Price: $75/M
Contact: Market Approach, Nancy Liddane (866-410-7017, ext. 108; nliddane@marketapproach.net)
NEW LISTS
Marketplace Books
Here’s a list of investors who subscribed to one or more newsletters published by Marketplace Books. Separate segments are offered for 51,719 subscribers from the last 12 months and 75,299 subscribers from the last 24 months. Most are men 34 to 52. Sources include direct mail, e-mail, space advertising, insert media and other online promotions.
Selections: Hotlines, state/SCF/ZIP
Price: $170/M (last-12-month subscribers)
Contact: Rickard List Marketing, Gerard Petrocelli (631-249-8710, ext. 118; gpetrocelli@rickardlist.com)
eDegree Finder.com
Postal and e-mail addresses are available for 898,265 individuals who sought information about academic programs at colleges and universities. Inquirers answered questions at eDegreeFinder.com and were matched with educational institutions based on self-reported interests. The site provides course and enrollment information.
Selections: Telephone number, date filed, country/state/city/SCF/ZIP
Price: $85/M (postal addresses); $150/M (e-mail addresses)
Contact: VentureDirect Worldwide, Justin Cantor (212-655-5263; jcantor@ven.com) –postal); Meta Washington (212-655-5284; mwashington@ven.com) –e-mail)
COOPERATIVE DATABASES
Boldata Credit Card Subprime Cooperative
Some 12 million names have been assembled, including 6 million from the last 12 months. Counts are available for such segments as secured cards, cash advance, money orders, subprime cards and credit repair. Data for this cooperative database is derived from direct mail and the Internet.
Selections: Monthly hotline, telephone number, age, income, credit card, interest event, state/SCF/ZIP
Price: $100/M
Contact: Lighthouse List Co., Mark Traverso (954-489-3008; mark@lighthouselist.com)
MEET THE BROKER
Introducing Phillip M. Agee of Mail Marketing Inc.
This week, Meet the Broker features Phillip M. Agee, a specialist in equine markets. To learn more about his horse sense, click here.
Short Cuts
Marketry Inc. has relocated. Its new address is 11400 SE 8th St., Suite 307, Bellevue, WA 98004. Telephone numbers remain unchanged.
