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Chief Marketer Staff

  • Agencies

    Kleenex to Produce Olympic-Themed Documentary

    Kimberly-Clark’s Kleenex brand will produce a documentary to record the emotions of athletes and fans around the Olympics as an extension of its “Let it Out” marketing campaign.

  • McDonald’s Mom Panel Makes TV Debut

    McDonald’s has once again turned to its stable of moms in a new forum to tell the world what they think of the brand.

  • Agencies

    Viral Game for ‘10,000 B.C’ Far from Prehistoric

    Think you’ve got what it takes to go Pleistocene? Fans of the Warner Bros. movie “10,000 B.C.” can find out how they fare among the hunters and gatherers with a new online viral game timed for the movie’s international release on March 14.

  • Bath & Body Works CMO Resigns

    Limited Brands’ Bath & Body Works chief marketing officer has resigned from her post, according to news reports.

  • Marketing Store Creates Relationship Marketing Post

    The Marketing Store has hired Debra Walker-Ottinger as director of relationship marketing, a new post.

  • Google Clears Hurdle in DoubleClick Acquisition

    (Direct Newsline)—Google Inc. finalized a $3.1 billion acquisition of DoubleClick, the online ad services firm, shortly after the acquisition was approved by the European Commission. The U.S. government signed off on the deal in late 2007.

  • News Briefs

    KRAFT FOODS INC.: has named Michael Osanloo as executive vice president of strategy. The post takes effect in mid-April.

  • Special Report: Text By Phone, Web or Photo Booth

    Text By Phone, Web or Photo Booth: live event participants like the interactivity. Texting or Web-based promotions associated with live events can create plenty of fun and excitement-particularly with the young, techno-savvy set. The campaigns allow marketers
    to capture e-mail addresses and other personal information they can then use for
    future marketing.

  • Listline e-Newsletter 3/12

    List Services Corp. has been tapped to manage this master file. It names
    more than 1.6 million catalog buyers from the last 12 months. The
    average sale was $50. Three-quarters of these customers are women. Dunn
    Data Co. was the prior list manager.

  • Digital

    Google Clears Last Hurdle in DoubleClick Acquisition

    Google Inc. finalized a $3.1 billion acquisition of DoubleClick, the online ad services firm, shortly after the acquisition was approved by the European Commission.