Chief Marketer Staff

• Social Media Research Is Work in Progress

  It’s still the early innings of the social networking game, and companies are continuing to formulate strategies on how to get into it while analytical observers are trying to discern what the online dialogues mean.

• Agencies

  Best Buy to Send HD DVD Buyers Store Cash

  Consumer electronics retailer Best Buy said yesterday that it would distribute $50 gift cards to customers who bought HD DVD players in its stores before major manufacturers and studios declared surrender in the format wars with Blu-ray.

• BigHeads Hires Moylan, a Former Aspen VP

  Marketing company BigHeads Network has hired Jim Moylan as executive vice president of Activation.

• News Briefs

  AVO GROUP: a Denver-based, digital marketing communications agency, has merged with Pasadena-based The1stMovement, a multimedia advertising agency.

• Agencies

  Dreyer’s Offers CDs with In-Store Purchase

  Dreyer’s Grand Ice Cream is pushing sales of its Slow Churned Light Ice Cream with a gift with purchase offer for a free CD.

• Agencies

  Meet the Broker: Beth Stewart

  Today we meet Beth Stewart, president and founder of Carlsbad, CA-based list brokerage and management firm Infocore Inc.

• Listline e-Newsletter 3/20

  Postal and e-mail addresses are available for 32,402 subscribers and
  buyers.

• Agencies

  Next plc Income Rises 6.8%

  Next plc, parent of the Next Directory catalog, posted net income of $353.9 million pounds ($701.3 million) for the year ended Jan. 31, a 6.8% increase over 331.5 million pounds ($656.9 million) in the prior year.

• Agencies

  Charming Shoppes Posts $23 Million Loss

  Charming Shoppes Inc. posted a net loss of $23 million for the fourth quarter compared to net income of $24.9 million in the prior year.

• Agencies

  360i Acquires I33 Communications

  360i, a digital marketing agency, has acquired digital design, and marketing firm I33 communications.