Chief Marketer Staff
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Sears Prom Site Makes Dress Shopping a Social Event
Retailer Sears Roebuck & Co. is getting ready for prom season by turning a portion of its basic Web site over to teen fashions for the big dance.
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Dick’s Sporting Goods Restructures Partnership with MLS
Dick’s Sporting Goods has enhanced its relationship with Soccer United Marketing, which now names retailer as the official sporting goods store of Major League Soccer, the U.S. Men’s and Women’s National Teams, as well as 10 of 14 teams playing in the league.
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Octagon Promotes Two
Octagon Marketing North America has promoted two executives from its consulting group.
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News Briefs
SPIRALFROG: the free ad-supported music site, is offering music lovers the chance to win $5,000 in concert tickets with a new sweepstakes.
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Loose Cannon: A Load Of Junk
Of late, legislators have tried to place marketing channels under consumer control. The results range from the successful (the federal do-not-call list), to the questionable (the dubious effectiveness of e-mail registries as anti-spam mechanisms) to the unexplored (anti
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The ABCs of Motivating Your Generation X, Y, & Z Customers with Rewards
How much does your organization spend each year on customer loyalty programs? The answer is probably too much and in the wrong places.
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Listline e-Newsletter 3/21
More than 5.3 million international executives
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Agencies
Borders Group May Sell; Lines Up $42.5 Million Infusion
Borders Group Inc., the direct marketer and retailer of books, said Thursday it may put itself up for sale and has lined up $42.5 million to stay in business.
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Agencies
Portrait Software Acquires Million Handshakes
Portrait Software, a developer of customer interaction optimization software, will acquire Million Handshakes AS, a Norwegian provider of outbound campaign management software.