Chief Marketer Staff

• Canadian Digital Agency to Create 100 Jobs

  Modern Media Inc., a Halifax-based digital marketing company, plans to create 100 new jobs in the next five years with help from the provincial government, according the Halifax Chronicle-Herald.

• Digital

  Naturally Scientific Taps Commerce Planet

  Naturally Scientific, Inc., manufacturer of health supplements, has selected Commerce Planet to operate its commercial Web sites, e-online sales and direct marketing for its Ironman Nutrition product line for up to five years.

• Reebok to Pay $1 Million Fine for Lead Bracelet Premiums

  Reebok International Ltd. has agreed to pay $1 million to settle a case with federal consumer protection authorities stemming from a recall of its charm bracelets that contained toxic levels of lead and contributed to the death of a 4-year-old boy.

• Labatt, Exponentia Launch Interactive NHL Game

  Labatt and Exponentia have introduced a live, interactive National Hockey League prediction and trivia game intended as a companion for fans while they watch real NHL action.

• Consumers Make Fewer Shopping Trips: Survey

  U.S. consumers aren’t making as many trips to the stores as they used, largely because of economic pressures and steps to save money, a recent Nielsen Co. survey found.

• News Briefs

  NORDSTROM INC.: plans to sell a line of clothing designed by musician Pete Wentz of the band Fall Out Boy

• Catapult Integrated Services Inc.

  Location: 55 Post Rd. West, Westport, CT 06880Phone: (203) 682-4000URL: www.catapultmarketing.comOwnership: Independent (D.L. Ryan Cos.)CEO: David Ryan At a Glance Already a seasoned player. Opened 20 months ago as a Ryan Partnership spin-off; parlayed …

• Listline e-Newsletter 3/19

  Identifies 6 million consumers who receive free analog television
  signals via rooftop or set-top antennas. Analog TV broadcasting will be
  discontinued Feb. 17, 2009. The source of this data is software used for
  mapping the boundaries of cable, digital, and Internet-access service
  areas.

• Agencies

  Fraud Linked To Supermarket Data Breach

  Hannaford Bros. Co. revealed that its computer network had been hacked, and that credit and debit card numbers belonging to customers of its chain of supermarkets had been stolen. Hannaford also said it knew of

• Agencies

  PRC May Ask Postal Service to Rejustify Barcoding Discount

  The U.S. Postal Service may need to file a new notice with the Postal Regulatory Commission in order to justify a 1.4 cent-per-piece discount it wants to offer mailers in return for putting barcodes on certain standard mail pieces.