Chief Marketer Staff

• Reed Joins Co-registration Network

  Reed Business Information has joined e-Post Direct’s online co-registration network, offering business-to-business leads generated in tandem with subscriptions to 30 trade publications.

• Purple Beverage Hires Former Red Bull National Director

  Purple Beverage Co., the maker of the natural beverage Purple, has hired Keith Riley, the former national director of on-premise for Red Bull North America, Inc.

• Listline e-Newsletter 3/24

  Direct Media Inc. recently assumed management of the Barrie Pace catalog
  files. These include lists of (137,370) casual business apparel buyers,
  (34,990) petite apparel buyers and (15,034) shoe and accessory buyers,
  among other files. Barrie Pace customers, typically 40 to 65, spend on
  average $300 per order. Belardi/Ostroy was the prior list manager.

• Agencies

  Mail Stream: A Report on Incoming Direct Mail

  A skateboarding dog? Makes sense in the context of children

• Agencies

  Berman Holdings Acquires Merchant Processing International

  Berman Holdings Inc. has acquired Merchant Processing International Inc., a credit card transaction processor for online and conventional retailers.

• Digital

  Epsilon Changes Agency Name to Purple@Epsilon

  Marketing and database services firm Epsilon is expected to announce today it has changed its interactive and direct agency services unit’s name to Purple@Epilson.

• Digital

  Wealthy Donors Favor Internet, Study Says

  Major donors to charities tend to favor using the Internet, according to a new study from Convio.

• Agencies

  Alleged Mortgage Scammers Arrested and Shut Down

  The mortgage crisis took an ugly new turn last week when several alleged scammers were arrested in California and their businesses closed.
  The defendants telemarketed homeowners to offer fraudulent loans, then used “psychological pressure, forgery, and outright lies” to close the sale, Attorney General Edmund G. Brown Jr. said in a statement.

• Quebec Insurer Launches DM Effort in Ontario

  Desjardins General Insurance Group, a large property and casualty insurance company based in Quebec, will launch a multi-channel marketing campaign this spring to expand into the Canadian province of Ontario.

• Agencies

  TV Guide Reprises ‘Sexiest Stars’ Contest

  TV Guide is running its second annual TV Sexiest Stars promotion, with fan voting starting today in various categories for most appealing male and female celebrities.