Chief Marketer Staff, Author at Chief Marketer

Letters to the Editor

Tongue well in cheek though you were, it is interesting to see what happens when one applies the logic of direct marketing legislation to TV advertising.

Agencies

Jell-O Pushes Red Carpet Sweeps on 27 Million Packages

Kraft’s is pushing the low-calorie benefit of Jello-O with a sweepstakes that offers the chance to win a trip to a red carpet event in Los Angeles.

Agencies

Gatorade Tiger Takes Off with Moon Drive Ad, Contest

Gatorade is pushing its new Tiger Woods signature sports drink with a multi-layered marketing campaign including TV spots and a virtual online golf game, all tied to the moon.

Agencies

LA Moms Get Sneak Peek at Baby Fashions via Event

Want to dress your baby to like a star? Some Los Angeles mothers will get the chance next month at Baby Celebration LA, an event that offers a glimpse of some of the hottest fashions for infants.

The Write and Wrong of Online Article Writing

Writing articles for online publications aimed at your specific target is a great way to reach prospects. But what’s the right way to win over your audience?

Agencies

Digital Directions: A Road Map for an Uncertain Economy

Has the economy caused you to tighten your purse strings? Then it’s time to consider an increase in digital marketing. Here are some budget-friendly ideas to keep ahead of the competition.

Agencies

The Key to Customer Loyalty is Relationships

How do you build loyal, passionate, and profitable customers for the long-term? The key is in building the relationship. Find out how to become your customer’s trusted advisor.

Agencies

Digital Media Issues: What to Watch in 2008

Consumer behavior is shifting. The merger and acquisition market is active. Media budgets are shifting dollars online. All this adds up to a time of rapid change for digital marketers. Here’s 10 important online issues to consider this year