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Chief Marketer Staff

  • Marketing Storytelling Pays Dividends

    Smart marketers are realizing that they don’t have a choice anymore when it comes to reaching consumers. In today’s business environment, the 4 Ps of marketing can be copied verbatim by an outside competitor. The only separation is communication – how a marketer tells its story.

  • Alternative Media Spending to Hit $88.2 Million in 2008: Research

    Spending on alternative media is expected to see double-digit growth this year, despite a slowing economy, according to a new research by custom media research firm PQ Media.

  • Agencies

    Comcast Claims Linhardt Sued to Beat Spam Filters

    Comcast has countersued David Linhardt, president of e-mail marketing firm e360 Insight, and the accusations have begun to fly.

    The most eye-popping claim Comcast makes is that Linhardt is suing Comcast to learn how he can circumvent the cable provider

  • Email

    Stupid Activist Watch: Special Interests, My Rear End

    For a great example of an empty boogeyman quote aimed at smearing the pro-marketing opposition look no further than Todd Paglia, executive director of environmental group ForestEthics.

  • Email

    iPost Unveils Auto-Targeting Technology

    E-mail service provider iPost today announced it has launched Autotarget predictive analytic technology.

  • Listline e-Newsletter 3/25

    MeritDirect was named list manager for InteliMap Inc., a firm that
    tracks purchases made by government employees issued SmartPay credit
    cards. Separate files identify those authorized to buy communications
    and construction products and industrial, medical and office supplies.
    Counts range from 30,000 to more than 100,000. ALC Data Management had
    been handling this data.

  • PlattForm Holdings Becomes Ad Venture Interactive

    PlattForm Holdings Inc. the parent company of VentureDirect Worldwide, PlattForm Advertising and Beauty School Marketing Group is reorganizing and changing its name to Ad Venture Interactive (AVI).

  • Agencies

    Higher Postage and Lower Response Squeeze Direct Mail

    A report released Monday by the Winterberry Group warns the use of direct mail may diminish as result of rising postage costs and declining response rates, unless the medium is made more efficient.

  • InfoUSA Looks to Expand in China and India

    InfoUSA is looking for new business opportunities by expanding in China and India, where the company says it’s in discussions with partners to develop consumer and business-to-business databases, with data verified by telephone.

  • Reed Joins Co-registration Network

    Reed Business Information has joined e-Post Direct