Chief Marketer Staff, Author at Chief Marketer

Sports Marketers Face Hurdles Scoring Sponsorships

The U.S. sports marketplace seems a vibrant one in any season, but the current economic malaise is casting a pall on immediate prospects for mining sponsorship money.

News Briefs

MAIDENFORM BRANDS, INC.: a global marketer of intimate apparel, will launch a new advertising campaign to promote its products on April 1.

Market Approach was chosen to oversee this file naming 259,190 customers
who purchased travel services during the last 12 months. Those listed
responded to a direct mail offer for a four-day Bahamas cruise.

Email

Study Finds E-mail Recipients Misunderstand “Report Spam” Buttons

Recipients may click

Agencies

Direct Response Gains Lead Sluggish Ad Industry: TNS

Direct response advertising led the top 10 advertising categories in terms of percentage gain between 2006 and 2007, according to a new study.

Agencies

Stunner: FTC Loses Affiliate Marketing Case

A jury in Seattle Monday ruled that a pornography marketer was not responsible for spam sent by some affiliates, handing the Federal Trade Commission a stunning defeat.

Yes Mail : Special Report – The Opt-Out Opportunity

They generally think people opting out of their e-mail communications is a negative event and treat it as such. As a result, many bury the federally required instructions and link in a heavy block of four- or six-point type at the bottom of the message

Agencies

HarperCollins to Narnia Fans: Read, then Watch

In preparation for the May release of the movie version of another book in the “Chronicles of Narnia” fantasy series, publisher HarperCollins has launched an integrated campaign to “Read It before You See It,” using viral marketing and social media to encourage readers to pick up the text before they pick up tickets.

Coke Recruits Pro-Green Olympic Torchbearers

Coca-Cola is combining its global presentation of the Beijing 2008 Olympic Torch Relay with its environmental advocacy by lining up local pro-green celebrities to carry the flame to the summer games.