Chief Marketer Staff

• Agencies

  Meet the Broker: Esther Brown

  This week, Meet the Broker features Esther Brown, who recalls the good old days of the 1990s when e-mail lists typically generated response rates in the mid-teens for high-tech marketers. She believes co-branding endorsements for e-mail lists are the way to lift response.

• Listline e-Newsletter 3/27

  Adrea Rubin Management Inc. has been tapped to manage this list of
  individuals age 50 and older.

• Agencies

  Live Current to Acquire Auctomatic

  Communicate.com Inc., doing business as Live Current Media Inc., will acquire Auctomatic, a start-up online marketing services company.

• Agencies

  Alternative Media Spending to Grow More Than 20%: Study

  Spending on alternative media jumped 22% to $73.43 billion in 2007 and is expected to continue rising this year despite a slowing economy, according to PQ Media.

• ECost Revenue Jump Pulls PFSweb Into Profitability

  PFSweb, Inc. posted net income of $700,000 for the fourth quarter compared to a net loss of $6.5 million in the prior year.

• Agencies

  USPS Launches Tables to Help Detect Undeliverable Mail

  To reduce undeliverable-as-addressed (UAA) mail, the U.S. Postal Service has developed a new data table to use in conjunction with address matching software that should help mailers determine when they may be sending to vacant addresses.

• Day-Timers Names Curren Vice President and General Manager

  Acco Brands has named Martha A. Curren vice president and general manager of Day-Timers, its time-management product direct marketing unit.

• Agencies

  Dr Pepper Pledges Free Pop if Axl Rose Puts Out

  Dr Pepper is prodding pop icon Axl Rose to release his long-awaited recording, titled “Chinese Democracy,” with a promise to give everyone in America a free Dr. Pepper if he comes through this year.

• Agencies

  MoveOn.org Goes to Grassroots for a Pro-Obama Spot

  Political activist organization MoveOn.org has begun a search for the perfect Barack Obama video ad, as created by average folks and judged by a Who’s Who of Hollywood’s left-leaning celebrities.

• Revlon Signs Elle Macpherson

  Supermodel Elle Macpherson has been hired by Revlon to represent the brand globally.