Chief Marketer Staff
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Agencies
USPS Reduces Some Proposed Letter Rates
The U.S. Postal Service has reduced prices by 1.1 cents for both commercial and nonprofit standard mail machinable (nonautomation) mixed automation area distribution center (AADC) letters.
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Agencies
Idaho Settles With Foreclosure ‘Rescue’ DMer
The Idaho attorney general has banned a Florida company that allegedly offers mortgage foreclosure rescue services through direct mail from doing business in the state.
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Agencies
MLB Stages National Baseball Card Giveaway
In a move calculated to build baseball card sales and spark additional opening day buzz, Major League Baseball has dubbed Saturday “National Baseball Card Day” with giveaways to celebrate the occasion.
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Agencies
NatureSweet Pushes Tomatoes with Disney Tunes
NatureSweet, a producer of bite-sized tomatoes, is teaming up with Disney to promote healthy snacking options for kids and moms.
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Agencies
Homewood Suites by Hilton Renews Billboard Contest
Homewood Suites by Hilton is back once again giving people a chance to put their mugs on one of the world’s largest stages—video billboards in New York City’s Times Square.
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Agencies
NBA Plots Pre-Season European Tour
The National Basketball Association unveiled plans for another whirlwind pre-season exhibition tour of Europe with four teams hitting continental hardwood in October.
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Coke to Shut Off Lights for Earth Hour
The Coca-Cola Co. will darken its famous Times Square billboard in New York City and the lights at its Atlanta headquarters in Atlanta this weekend to support Earth Hour.
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News Briefs
XA, INC.: an event marketing firm…
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People in the News
WorkPlace Media, a firm targets consumers directly at work, has named Stephanie Molnar. Molnar chief executive officer. She was previously executive vice president of sales and service at Advo. IWCO Direct, a direct mail services firm, has appointed …
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Short Cuts
Rugs Direct, a direct marketer of area rugs, has selected Omniture to replace its existing Web analytics software. …