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Chief Marketer Staff

  • Agencies

    Comments: Keeping Stupid People from Ruining Your Blog

    You’re all set to launch a blog, but you see what kind of ruthless comments are being left on other social media sites. Here are some tips on keeping stupid people from leaving comments that can drive potential customers away.

  • Agencies

    Essential Signposts for Telling a Brand Story

    What makes a brand a brand, besides a fancy label and packaging? One thing is an emotional aura that can transcend a product to give it a consumer relationship. Find out how to transcend your brand from an item on a shelf to a must-have product.

  • Agencies

    Surprise Your Most Loyal Customers

    What do you do to make your very, very best customers feel appreciated? Considering how much they purchase, and how you spend almost nothing to bring them back again, probably not enough.

  • Agencies

    Spike TV Revs for Stars Wars Saga Airing

    Spike TV has devised a multi-dimensional promotional campaign to plug its upcoming airing of the entire “Stars Wars” saga.

  • Agencies

    GameStop Unlocks the Buzz around “Grand Theft Auto IV”

    In the world of video games, Rockstar Games’ upcoming April 28 release of “Grand Theft Auto IV: Liberty City” is generating as much buzz as the next Batman movie.

  • Family Circle, NASCAR Prep Reality Cooking Show

    In a case of reality TV making relatively odd bedfellows, Family Circle magazine and NASCAR are jointly concocting a competitive cooking show, aiming for a fall syndication debut.

  • Reebok Names New CMO

    Reebok International has named Matt O’Toole as the company’s chief marketing officer, effective April 1.

  • News Brief

    EVERLAST WORLDWIDE: the boxing and apparel brand, is launching a new advertising campaign and tagline targeting the active gym consumer

  • Listline e-Newsletter 3/28

    Direct Media Inc. has been appointed as co-manager for the BCA Book Club
    master file to handle U.S. orders.

  • Agencies

    FTC Settles With TJX, Reed and Seisint; No Fines Levied

    Clothing retailer TJX and data brokers Reed Elsevier and Seisint have settled Federal Trade Commission charges that each engaged in practices that collectively failed to provide reasonable and appropriate security for sensitive consumer information.