Chief Marketer Staff

• Agencies

  Coupons to the Rescue

  Beginning next month, U.S. households will receive a tax rebate check from the federal government. The money is intended to stimulate economic activity

• Campaign Index

  NONNI’S FOOD CO. Old London Skinny Jeans Challenge Biscotti maker Nonni’s Food Co. is promoting its Old London snacks that targets women who want to fit

• Agencies

  Back to the Future

  Did we ever have kinder, gentler times when direct marketing simply meant direct mail? We look back fondly at what we remember as happy days when we weren’t

• Agencies

  Go All the Way

  You may recall a few or marketing campaigns that received industry accolades for message consistency across channels, clever use of online technology

• Agencies

  Yes They CanPull Pranks

  As the primaries chugged along in February, some pranksters apparently found their own path to change by signing up anti-spammers’ e-mail addresses and

• Agencies

  Hungry Heart

  Heart disease is the No. 1 killer of American women. That sobering statistic is not lost on Kellogg Co. Some 5 million boxes of the cereal giant’s Smart

• Correction

  In the March feature article a Dodge (not Toyota) was the winning car in the Daytona 500, and Alltel only sponsored the first-place car (not the runner-up

• Agencies

  Old School Game

  Not all digital marketing happens in cyberspace. It can start on a physical disc and get attached as a premium to some other product. Pick the right product

• Agencies

  Site Slighted

  It’s a new print-ad world out there. It has been for 10 years now. But too many print advertisers still don’t get it. They could be running what I now

• Agencies

  It’s Not Brain Surgery

  News item: A new research system measures consumers’ reactions to advertising. Test subjects wear a baseball cap containing microsensors that track changes