Chief Marketer Staff
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Agencies
Green Hype
The Federal Trade Commission announced last month that it’s revising its packaging guidelines to make them more environmentally sound. Fair enough. The
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Agencies
Yes They CanPull Pranks
As the primaries chugged along in February, some pranksters apparently found their own path to change by signing up anti-spammers’ e-mail addresses and
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Agencies
Have Brand, Will Travel
With the dollar hitting new lows against other currencies, it seems the United States is headed for a recession.
Does that mean direct marketers considering international expansion should put those plans on hold? Not necessarily.
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Agencies
Drive Proudly
Most major league baseball teams used to have a bullpen car to drive relief pitchers from beyond the outfield fences down the foul line so they would
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Agencies
An Original or a Copy?
Quick is FedEx Kinko’s new business loyalty program the original or a copy? It’s a little of both, actually. On April 2, the Dallas-based company is relaunching
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Absolut Zero
Absolut Vodka is going green this year and it has nothing to do with its pear-flavored product. The company announced back in January that it would kick
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Agencies
New and Improved
Everybody likes to freshen up with a new look in spring, and the Chicago Association of Direct Marketing is no exception. This year CADM is rebranding
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Agencies
The Day Andi Emerson Made Me a Man
Roughly a decade ago I underwent a rite of passage that was necessary to my becoming a full-fledged direct marketing reporter. This rite occurred at the
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Listline e-Newsletter 4/1
ACA/Cheap Trips has a list of 84,728 members from the last 24 months.
Members paid $40 to $200 by credit card for travel-related services and
benefits. Seventy percent paid the full amount for lifetime memberships.
The sources are the Internet and telemarketing.