Chief Marketer Staff
-
Agencies
Engage ‘Em
Why do direct marketers have a such a tough job measuring the value of their custom magazines, newsletters and microsites? One reason is that they’re
-
Agencies
Have Brand, Will Travel
With the dollar hitting new lows against other currencies, it seems the United States is headed for a recession.
Does that mean direct marketers considering international expansion should put those plans on hold? Not necessarily.
-
Correction
In the March feature article a Dodge (not Toyota) was the winning car in the Daytona 500, and Alltel only sponsored the first-place car (not the runner-up
-
Agencies
Site Slighted
It’s a new print-ad world out there. It has been for 10 years now. But too many print advertisers still don’t get it. They could be running what I now
-
Absolut Zero
Absolut Vodka is going green this year and it has nothing to do with its pear-flavored product. The company announced back in January that it would kick
-
Agencies
New and Improved
Everybody likes to freshen up with a new look in spring, and the Chicago Association of Direct Marketing is no exception. This year CADM is rebranding
-
Agencies
The Day Andi Emerson Made Me a Man
Roughly a decade ago I underwent a rite of passage that was necessary to my becoming a full-fledged direct marketing reporter. This rite occurred at the
-
Agencies
Down and Dirty
If you’re a small marketer, chances are good you’ve got more promotional chutzpah than budget. The Complete Idiot’s Guide to Guerrilla Marketing, by Susan
-
Agencies
Coupons to the Rescue
Beginning next month, U.S. households will receive a tax rebate check from the federal government. The money is intended to stimulate economic activity