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Chief Marketer Staff

  • Agencies

    Novel by Design

    Beginning writers typically are advised to write about what they know. That’s a lesson Chip Kidd took to heart. Kidd is best known as a graphic designer

  • Agencies

    Nobody Left to Blame

    It happened again last month: Another JupiterResearch e-mail buyer’s guide, another round of press releases from all the service providers congratulating

  • Agencies

    Bare Bones

    Postal reform works. The rate hike that takes effect May 12 is the lowest in memory: an average of 2.88%. And some mail classes are getting even less than that.

  • Agencies

    Calling Up From Down Under

    It’s no big news that the United States lags behind other countries in mobile technology adoption. Australian mobile marketing firm 5th Finger recently rolled out here intending to change that. Direct chatted with founder/vice president of marketing Steen Andersson and CEO Campbell Corfe about the challenges they’re facing in getting Americans to go mobile.

  • Letters to the Editor

    UNCASHED CHECKS ARE THE REAL PROBLEM (What Rebate? March) I enjoyed your article on rebate issues facing promotionally active marketers and fulfillment

  • Agencies

    Social Strategizing

    If everyone was going to jump off a bridge, would you? No? Really? Then why do you have a blog? Many DMers are leaping on the social marketing bandwagon

  • Text Drive

    Text messaging figures to be more prominent in Land Rover’s future marketing plans. A few successful tests over the past year have driven attendees to

  • Everybody Wants to be in the Movies

    The Motion Picture Association of America reported last month that the average cost of producing and marketing a movie in 2007 by the major Hollywood

  • Agencies

    Drive Proudly

    Most major league baseball teams used to have a bullpen car to drive relief pitchers from beyond the outfield fences down the foul line so they would

  • Absolut Zero

    Absolut Vodka is going green this year and it has nothing to do with its pear-flavored product. The company announced back in January that it would kick