Chief Marketer Staff

• EBay Income Rises 22% in Quarter

  EBay Inc. posted net income of $460 million for the second quarter, a 22% increase over $376 million in the prior year.

• Internet Couponing Nearly Doubles in Three Years: Scarborough

  Consumer interest in and use of Internet coupons is growing rapidly, according to a recent analysis by Scarborough Research.

• Text Tops Mobile Marketing Methods, Says DMA

  Text messaging is the most often cited mobile marketing method –counting for 70% of consumer mobile marketing responses– compared to a 41% response rate to surveys and a 30% response rate for e-mail offers, according to a Direct Marketing Association survey.

• Short Cuts

  EduGuide has chosen Ingenex Digital Marketing to develop a pay per click marketing strategy. The budget was not disclosed. …

• Agencies

  Meet the Broker: Jill Amato, Enertex Marketing Inc.

  Today we meet Jill Amato, an account executive with Enertex Marketing Inc. in New York. Amato brokers lists for arts, entertainment and cultural organizations nationwide. Her niche is live theater

• Listline e-Newsletter 7/17

  Mann Media Inc. has appointed Statlistics to oversee a list of 83,950
  subscribers to Our State North Carolina

• Former Universal Marketer Moves to The Cheesecake Factory

  Former Universal Studios top marketer, Mark Mears, has been named chief marketing officer for The Cheesecake Factory, a new position.

• Samsung Invites Mobile Users to Take Some Video Swings

  Electronics maker Samsung is promoting the video capabilities of its new Instinct mobile phone with a set of ballpark Webisodes

• DMI Music & Media Names Strategic Marketing Exec

  DMI Music & Media Solutions has named Paul Murphy as vice president of strategic marketing and business development.

• LeadDog Marketing Opens Environmentally Conscious Division

  LeadDog Marketing Group has opened a new division focusing on socially and environmentally conscious brands.