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Chief Marketer Staff

  • USPS Names Two Vice Presidents

    The U.S. Postal Service has named Pritha Mehra vice president of business mail entry and payment technologies and Maura Robinson vice president of pricing. Both positions are newly created.

  • Listline e-Newsletter 7/18

    VentureDirect Worldwide has been appointed to manage 81,044 postal and
    e-mail addresses of football fans for Sports Info Group. Its list
    consists of paid subscribers of Pro Football Weekly

  • Batman Promo Prompts Calls to Bomb Squad

    The new Batman movie “The Dark Knight,” opening today, is expected to be a global blockbuster. But a local guerilla promotion by a San Antonio theater chain threatened to turn that Hollywood cliché into a literal bomb.

  • Agencies

    Converse Runs Full Court Press Campaign

    Converse staged a homepage takeover on YouTube.com yesterday as part of a multi-faceted fast break campaign that covers virtually all media.

  • Agencies

    Bounty Celebrates Father, Daughter Bond with Contest

    Procter & Gamble’s Bounty paper towels brand is out with a national contest in search of dads and daughters who best show that special father/daughter bond.

  • Draftfcb New York Lays Off 47

    The New York office of direct marketing agency Draftfcb earlier this week laid off 47 employees, or about 2% of its staff.

  • Agencies

    Fuze Hits the Hamptons with New Plastic Bottles

    Fuze and out-of-home agency Titan Worldwide have wrapped five taxis from the Hamptons-based Hometwon Taxi Service to resemble the shrink-wrap packaging that Fuze’s former glass bottles have long carried

  • News Briefs

    OBJECT 9: has added Joshua Davis to its design team. A graduate of Louisiana State University, his past experience includes a graphic design position with the LSU Graphic Design Student Office

  • Agencies

    Vertis: Trade Creditors Will Be Paid In Full

    Vertis Communications has received approval from the U.S. Bankruptcy court to pay its

  • TMN, August Equity End Takeover Discussions

    TMN Group plc, a British online marketing company, said Thursday that it has ended takeover discussions with venture capital firm August Equity llp because August wasn