Chief Marketer Staff
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Agencies
New York Life Steps into Consumer-Generated Content
The New York Life Insurance Co. has launched an online contest asking visitors to create ads using the company’s blue box logos.
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Agencies
Red Robin Renews Kids Gourmet Burger Contest
Red Robin restaurants are challenging kids once again to develop gourmet burger recipes for a chance to have their recipe included in an online cookbook.
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News Briefs
PROCTER & GAMBLE: has agreed to sell its ThermaCare heat-wraps brand to Wyeth Consumer Healthcare
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Agencies
Vertis Chapter 11 Creditors Include Many DM Firms
When Vertis Communications filed for Chapter 11 bankruptcy protection before taking over American Color Graphics (ACG), creditors shuddered. Papers filed Tuesday in the U.S. Bankruptcy Court, District of Delaware, give a hint as to how costly those shudders are going to be.
Vertis’s top 30 creditors include at least two direct marketing firms
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Agencies
Draftfcb New York Lays Off 47
The New York office of Draftfcb earlier this week laid off 47 employees, or about 2% of its staff.
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Agencies
Alliance Data Has Solid, If Unspectacular, Second Quarter
Alliance Data Systems Corp. generated second quarter revenue of $507.2 million, up from $81.8 million a year earlier. The company
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Email
Man Gets 30 Months for Spamming
A New York man was sentenced to 30 months in jail by a federal court earlier this week for sending unsolicited commercial e-mail to 1.2 million AOL subscribers.
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Listline e-Newsletter 7/16
Statlistics has been chosen to manage a portfolio of 20 lists for Vance
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Baseball Greats Parade in Chevys
More than 100 of Major League Baseball’s greatest players, past and present, rode on a red carpet up Manhattan’s Sixth Avenue in Chevy Flex–Fuel Silverados
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Agencies
AT&T Nets Marketing Deal with USA Basketball
Olympics sponsor AT&T has a new marketing deal with the USA Basketball Men’s National Team that promises to push video content to multiple platforms.