* Our State North Carolina
* Complex Media
* Online2Income
* Collections Etc. Scrapbooking Buyers
* Water, Waste and Transportation Professionals
* Buyer Advantage Newlyweds
* Conscious Consumers Yoga Enthusiasts
* Thomson Carswell Government Contacts
LISTS UNDER NEW MANAGEMENT
Our State North Carolina
Mann Media Inc. has appointed Statlistics to oversee a list of 83,950 subscribers to Our State North Carolina. An average subscriber is 52 years old. Eighty-seven percent live in the Tar Heel State. About 17 percent are millionaires. True North List Marketing formerly managed this file.
Selections: Gender, six-month hotline, state/SCF/ZIP
Sample usage: Duke Children’s Hospital, Habitat for Humanity, Mountain Club, Mystic Lands, National Trust for Historic Preservation North, Carolina Zoo Society, Retirement Lifestyle, Southern Living, UNC/McPherson PTV
Price: $105/M
Contact: Statlistics, Nancy Spielmann (203-778-8700, ext. 106; n.spielmann@statlistics.com)
NEW LISTS
Complex Media
Registered members of Complex magazine’s Web site and online ad network are named. The last-12-month count is 350,000. The audience of complex.com is comprised of men (88%), average age 29, earning $60,000 annually.
Selections: Hotlines, gender, state/SCF/ZIP
Price: $95/M (12-month names)
Contact: Specialists Marketing Services Inc., Michael Berger (201-865-5800, ext. 2203; michaberg@specialists.com)
Online2Income
Entrepreneurs who attended seminars to learn about online auctions are named. Available list segments include one that identifies 125,120 attendees from the last 12 months. The average sale was $35. Direct mail is the source.
Selections: Gender, state/SCF/ZIP
Price: $95/M
Contact: American Name Services, Wendy Harwood (801-235-8061; wharwood@a-names.com)
Collections Etc. Scrapbooking Buyers
More than 102,261 scrapbook hobbyists are included on this file. An average buyer is 56 years old and has $51,270 household income. The unit of sale was $50 for scrapbook products in the last 12 months. Direct mail is the source.
Selections: Hotlines, purchase amount ranges, average/last purchase, cash/credit buyers, gender, single/multibuyers, Internet buyers, new to file, product, state/SCF/ZIP
Price: $100/M
Contact: Direct Media Inc., Matthew Musikar (203-532-2445; mmusikar@directmedia.com)
Water, Waste and Transportation Professionals
Capital Press has assembled a list with 21,224 names derived from subscription data, including prospects and former subscribers. It includes subscribers to Clean Water Report, Hazardous Waste/Superfund Alert, Solid Waste Report, Nuclear Waste News and U.S. Rail News. Periodical titles cannot be selected.
Selections: Area of interest, state/SCF/ZIP
Price: $100/M
Contact: Bethesda List Center Inc., David S. James (301-986-1455; djames@bethesda-list.com)
Buyer Advantage Newlyweds
This file consists of 1.2 million individuals who were married within the last two years. Ninety percent are women. Sources include sweepstakes, telemarketing and online registrations.
Selections: Monthly hotline, wedding date, age, gender, telephone number, income, homeowner, lifestyle, multibuyers, presence of children, premium credit cardholders, newly issued credit cards, catalog buyers, state/SCF/ZIP
Price: $95/M
Contact: Focus USA, Lori Collins (603-635-1842; lori@focus-usa-1.com)
Conscious Consumers Yoga Enthusiasts
This file identifies 82,400 yogis of all ages ranging from families with children to retirees. Roughly 40% are men. Sources include direct mail and survey data. The average sale to mail order buyers was $25.
Selections: Age, gender, household income, state/SCF/ZIP
Price: $85/M
Contact: List Bargains Division, Media Source Solutions, Mary Jane Acito (914-617-8138; mj@listbargains.com)
CANADIAN LIST NEWS
Thomson Carswell Government Contacts
Canadian government employees who purchased books published by Thomson Carswell are listed. The count is 13,490. Titles were purchased on such topics as tax, accounting, legal and business information.
Selections: Gender, key records, 12-month hotline, number of employees, interest area, one per organization, SIC code, job title/function, FSA
Price: $180 (Canadian)
Contact: Cornerstone Group of Companies, Richard Todd (416-932-9555, ext. 136; rtodd@cstonecanada.com)
