Chief Marketer Staff

• Starburst ‘Shares’ Candy Over the Web

  Mars’ Starburst candy brand is introducing a new product, Gummi Burst, with a burst of digital content on assorted areas of the Internet to maximize reach.

• CMT, Tyson Foods Mount Campaign to Combat Hunger

  CMT and Tyson Foods are joining forces to fight hunger in a food donation campaign around the new season of “Country Fried Home Videos.”CMT and Tyson Foods are joining forces to fight hunger in a food donation campaign around the new season of “Country Fried Home Videos.”

• Minute Maid Pushes Brand with Olympic Tie-in

  The Coca-Cola Co. is pushing its Olympic ties with its Minute Maid brand via limited edition packaging featuring Olympic hopefuls and in-store signage.

• Agencies

  CNN Mounts Fit Nation Tour to Fight Obesity

  CNN has launched its latest Fit Nation Tour with a routine of cutting-edge fitness games and a climbing wall as part of its ongoing initiative to combat obesity in the U.S.

• News Briefs

  ICONIX BRAND GROUP INC.: has tapped actress Hayden Panettiere as the spokesperson of a back-to-school campaign for its junior brand

• Agencies

  Loose Cannon: S-A! T-U-R! D-A-Y! Not!

  I apologize to the Bay City Rollers for the title. But I thought it might prove tonic for those of us who, bombarded by advertising and reviews of the movie

• Media Source Solutions Forms Co-op Database for Mobile Marketing

  Media Source Solutions Inc. has launched MC Cubed, a new division and cooperative database for mobile and other marketing channels. The database contains more than 10 million matching postal and e-mail addresses, landline telephone and cell phone numbers.

• Google to Acquire Russian Digital Agency Zao Begun

  Google will acquire Zao Begun, a Russian digital advertising agency, for $140 million.

• Right Start Acquires Babystyle, Tiny Ride

  Right Start has acquired Babystyle and the Tiny Ride Web site, direct marketers and retailers of maternity clothing and strollers, respectively, for an undisclosed sum.

• Studeo Buys Social Media Unit from Cobalt

  Studeo, a direct marketing agency, has purchased the social media division of Cobalt Communications Group, a Salt Lake City-based new media agency.