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Chief Marketer Staff

  • Google to Acquire Russian Digital Agency Zao Begun

    (Direct Newsline)—Google will acquire Zao Begun, a Russian digital advertising agency, for $140 million.

  • News Brief

    VESTCOM INTERNATIONAL: a provider of data-driven shelf-edge marketing solutions to retailers and brand manufacturers in the grocery, drug, and mass merchandising industries

  • Agencies

    Does the Home Page Still Matter?

    Only a few years ago, a Web site’s home page was the most prime piece of digital real estate a publisher could offer. Read why Web 2.0 has made the home page less relevant

  • Agencies

    General Motors Hits the Brakes

    Struggling auto manufacturer General Motors announced a number of measures last week designed to steer the auto giant away from impending brand and market disasters

  • Agencies

    Language and Payment Support Translates into Global Sales

    : If you translate your site into other languages, you greatly increase the chance of grabbing the attention of international consumers. Learn why you need to go beyond translations and truly market in other languages

  • Agencies

    The Mobile Mob

    Sure, you can make your e-mail advertising look like a Web page, with loads of content and complex HTML. But your mobile audience is

  • DM Jobs Available Despite Economic Slowdown

    Companies in direct marketing generally have been cutting back on hiring employees for six straight quarters. However, demand for talent and hiring remains strong for certain kinds of jobs, such analysts, e-commerce professionals and sales reps, according to survey findings released by a headhunting firm.

  • ValueClick Offers Behavioral Targeting for Ads

    ValueClick Media has introduced more behavioral targeting features for online advertising. Hundreds of categories of data are available for targeting ads to Web site visitors, using algorithms that predict the likelihood of specific consumer interests and behavior.

  • Listline e-Newsletter 7/21

    Global Knowledge Training LLC offers a database with postal addresses
    for 495,119 responders and 260,630 e-mail addresses. This audience is
    comprised of information technology professionals.

  • Mail Stream: A Report on Incoming Direct Mail

    A recent catalog from Lumber Liquidators suggests that consumers boost the economy by spending their stimulus checks on new floors. The Human Rights Watch urges donors to ban cluster bombs