Chief Marketer Staff
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Robinson Spins Off Long Form Radio Agency
Robinson Radio Inc., a direct response radio advertising agency, has launched Robinson Radio Networks, an advertising agency dedicated to developing, producing and placing long-form radio programming.
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Email
Stupid Media Watch: UK Press Pushes Anti-Marketing Slop
And the award for the most sloppy, dishonest reporting on a marketing-related development for the month of July goes to the British consumer press, with special honors reserved for the UK
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Email
As DM Hiring Slows, E-Commerce Pros Still Wanted: Survey
Though direct marketing hiring overall has slowed, e-commerce professionals are still in demand, according to a recent survey
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Email
Stupid Activist Watch: Um, About the Can Spam Act?
When are anti-spam activists going to admit that the Can Spam Act works? Never, of course. They like to call it the You Can Spam Act
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Email
E-mail Vendors Announce Latest Partnerships
Multiple e-mail service providers have announced new partnership deals this week.
First, Responsys announced today it has struck a deal with richrelevance
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Listline e-Newsletter 7/22
Postal (648,291) and e-mail (432,234) addresses have been assembled on a
master file. Those listed include corporate management, sales and
marketing professionals who purchased consumer and business-to-business
sales leads. -
Agencies
Boru Bar Band Promo Does an Encore
Castle Brands, makers of Boru Vodka, is getting set to launch the second annual “Defend the Bar Band” local music competition, offering $10,000 in music equipment to the winning indie band
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Diament to Direct Turner Sports Ad Sales, Marketing
Jon Diament has been named executive vice president of Turner Sports ad sales and marketing.
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Back-to-School Shoppers to Spend Less: Survey
High gas and food prices are prompting some shoppers to drop their back-to-school spending, a new survey found.
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Revlon Signs Jennifer Connelly
Revlon has signed Academy Award winning actress Jennifer Connelly to represent the brand.