Chief Marketer Staff

• Deluxe Purchases PartnerUp Community

  Deluxe Corp. has acquired PartnerUp, an online networking community for small businesses and entrepreneurs

• Office Depot Loses $2 Million in Quarter

  Office Depot Inc. posted a net loss of $2 million in the second quarter, compared to net earnings of $106 million in the prior year.

• Interpublic Buys Stake in Huge

  The Interpublic Group has bought an interest in Huge, an online services agency, for an undisclosed sum.

• E-mail Addiction on the Rise: AOL

  E-mail is not dead. In fact, more people are addicted to it than ever and they

• Listline e-Newsletter 7/30

  This organization offers a list identifying 5,251 U.S. and 717
  international members

• FTC Reports on Confidential Marketing Data

  After months of analyzing confidential information from 44 major food and beverage marketers

• Stop & Shop Sues Whole Foods Over Ad Campaign

  Supermarket chain Stop & Shop Supermarket Co. has filed a lawsuit against rival Whole Food Market claiming the company violated its trademark

• Agencies

  Ciao Bella Kicks off Multi-State Sampling Tour

  Ciao Bella is hitting the road with a summer sampling tour to give people a taste of its sorbet and gelato flavors.

• Agencies

  Borders Sweeps Teaches About New Web Site

  Borders recently overhauled its Web site and is teaching people about the changes with a new sweepstakes.

• Segmentation and Personalization Boost E-mail: Aberdeen Study

  (Direct Newsline)—Data segmentation and personalization significantly increases e-mail campaign effectiveness, according to new research data findings released by Aberdeen Group.