Chief Marketer Staff
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News Brief
20TH CENTURY FOX LICENSING AND MERCHANDISING GROUP: and Hallmark Cards, Inc. today announced a partnership that will give Hallmark access to sound clips
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Agencies
Lenox Group Hasn’t Found Buyer
Lenox Group Inc., which has been exploring strategic alternatives since Jan. 14, announced on Monday that it had been unsuccessful in finding a buyer for the entire company
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Agencies
Martha Stewart Fortunes Grow As Internet Business Gains Toehold
Martha Stewart Living Omnimedia Inc. reported $77.1 million in second-quarter revenue, up from $73.4 million a year ago. The company generated net income of $328,000, a turnaround from the $6.6 million loss it sustained in second-quarter 2007.
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Agencies
PC Mall’s Sales Rise In Second Quarter
PC Mall Inc. reported $331.2 million during second-quarter 2008, up from $263 million a year earlier. The company
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Naouri Takes the Reins at Publicis Groupe
Jean-Yves Naouri, executive VP of group operations and a member of the Publicis Groupe Management Board, has been appointed to oversee Publicis Healthcare Communications Group
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Agencies
Webloyalty Acquires Loyalty Ventures’ Incentive Networks
Webloyalty.com has acquired Loyalty Ventures Incentive Networks, a firm that develops private-label customer loyalty operations for e-commerce merchants.
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Email
It’s the Little Things: Return Path Study
While commercial e-mailers who apply so-called best practices to their efforts get significantly higher-than-average delivery rates, seemingly small infractions can cause serious damage to an e-mail program, according to a recent study by deliverability concern Return Path
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Email
MailChimp Publishes Small-Business Benchmarks
E-mail service provider MailChimp has cobbled together a fairly comprehensive table of metric benchmarks for small businesses
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Email
Despicable Media Watch: Ghoul Celebrates Spammer Suicide
From the offensively inappropriate file comes a post on the UK’s Inquirer Web site celebrating the escaped spammer Eddie Davidson’s apparent suicide/murder of his wife, their three-year-old daughter and himself