Chief Marketer Staff

• Omni Hotels Names Santora New CMO

  Omni Hotels has named Tom Santora as its new chief marketing officer and senior vice president of sales, a new position.

• News Briefs

  THE CHEESECAKE FACTORY: is marking its 30th anniversary

• American Airlines On Board as NYC Sports Museum Sponsor

  American Airlines has struck a marketing deal to become the official airline of the Sports Museum of America.

• Search, Offline Marketing Don’t Talk Enough: Report

  Almost half the brands that spend money and resources on search marketing fail to connect those campaigns to their offline marketing efforts

• Japan Amends Anti-Spam Law to Opt-In: Report

  Dissatisfied with the effectiveness of its current anti-spam law, the Japanese government amended it in June, according to a recent report by the international law firm Morrison & Foerster.

• Tina MacNicholl Buys Back Catamount Group

  Catamount Group

• Infocore Finds Partner for International Lists

  Infocore Inc. has formed a partnership with South Stop Marketing Specialists, a data company based in the Philippines. The arrangement gives Infocore access to a database with consumer and business-to-business lists from more than 70 countries, including postal and e-mail addresses.

• Campaign Index

  NESTL Loss for Lyrics Nestl is on the hunt for lyricists as part of a video contest to promote its new Giant Chewy Nerds candy. Teens and tweens can submit

• Agencies

  Shakin’ It Up

  The ballgame has ended, but the fans sit transfixed by fireworks bursting into brilliant colors beyond the outfield wall, as they do every Friday night.

• Conectado!

  When it comes to connecting with the massive U.S. Hispanic market, most advertisers don’t know which side the iguana chews on. And if you don’t know what