Chief Marketer Staff, Author at Chief Marketer

Canadian Do Not Call Registry Starts in September

The Canadian Radio-Television and Telecommunications Commission will launch a nationwide do not call list in Canada on Sept. 30, which will be mandatory to use for purging consumer telemarketing lists.

SourceMedia Joins ePostDirect’s Co-registration Network

SourceMedia Inc. has joined ePostDirect Web site co-registration network to offer business-to business marketers prospecting leads and data generated from 28 Web sites.

Agencies

The Trick to Making Large Scale SEO Work

Doing a large-scale search engine optimization project? It’s a piece of cake for smaller marketers to hire an agency and get the job done, but it’s a lot more complex for the big guys. Here are five tips on empowering large company SEO projects

Agencies

Big Talk: Maximizing Word of Mouth

Even though loads of marketers are leaping on the word of mouth bandwagon, a lot of them don’t really understand the concept. Find out what you need to think about before beginning a word of mouth strategy

Agencies

McDeals? Or McMarketing Mishap in the Making?

Tim Parry’s local McDonald’s blew it. They chose to send customers online for a bounceback coupon, and learned nothing about Tim Parry, the consumer… other than the fact he’s so cheap he’ll print out about 20 copies of that free iced coffee coupon and get away with it. See what lessons McDonald’s could earn

Agencies

Make It Work: Evaluate Your B-to-B Site’s Effectiveness

In an increasingly competitive environment and a weakening economy, business-to-business marketers need to become more vigilant about how they reach online audiences. They cannot afford to overlook their strategic online initiatives

Mail Stream: A Report on Incoming Direct Mail

Vineyard Vines rang in its 10-year anniversary with both a summer 2008 catalog of its casual wear, and, separately. a slim-jim catalog of nothing but neckties. Fancy more of a do-it-yourself approach to wearables? Bead & Button magazine sent out a soft offer of soft offer of $21.95 for six issues (one free). And the June edition of Eastbay, an athletic gear catalog, reflects the upcoming football season