Chief Marketer Staff

• Print on the Run

  Anyone whose memories of the Internet economy extend back to sock-puppet spokesmen and sites devoted to toys should remember the CueCat, a cat-shaped

• Letters to the Editor

  SAYS DIRECT’S A SELLOUT Why not put a KKK mask on John McCain? Direct’s obvious bias toward Democrats could not be more clear. And the photo used in the

• Agencies

  College Bound

  At 55 college campuses this fall, free notebooks will be handed out that include the school’s logo, maps so students can find their way around and a $10-off

• Turf War

  For u.s. companies, olympics sponsorships strengthen their global profile, while providing a chance to score points with TV viewers on the home front.

• Email

  Navigating the New Can Spam

  Though the Federal Trade Commission’s clarifications to the Can Spam Act issued earlier this year generally were aimed at simplifying its requirements

• You Know You Want It

  The Internet is swell. It allows consumers the chance to comparison shop, and save time and money. Exceptwhen it doesn’t. C’mon, you know what I’m talking

• Social Revolution

  Sure, social media is the hype machine’s flavor of the moment. But let’s face it: A lot of Web 2.0 applications just aren’t scalable for effective business-to-business

• Midterm Report

  Direct marketers are not acting they way they’re supposed to. Normally they work their house lists during tough economic times, but that’s not the case

• Lesson Plan

  Most of us who played sports growing up dreamed of one day being good enough to turn pro. Even after reality set in, our passion for sports remained undiminished

• Obama Should Change His E-mail Manager

  For a campaign that’s supposed to be so Internet savvy, Barack Obama’s sure makes some silly mistakes with its e-mailings. Out of the blue recently, Kathy