Chief Marketer Staff

• Agencies

  Loose Cannon: WNYC’s Fundraising Lacks Appeal

  A recent fundraising drive from New York City

• Sears Loses Marketing Execs

  With the back-to-school season in full swing, amid a housing slump and facing prospects of tough holiday selling ahead, home retailer Sears Holdings has lost two high-level marketing executives

• List Rentals Are Flat, Survey Shows

  List firms are suffering from the same downturn as companies in other fields, judging from the 2008 Direct/Multichannel Merchant list survey. And so are their clients.

• UK E-mail Marketing to Grow 24% in 2008: E-consultancy

  Despite a slowing economy, the UK market for e-mail platforms and services will finish 2008 having grown by 24% to $507.2 million, according to a report released last week by British consulting firm E-consultancy.

• Catalogs Still Top Channel for Merchants: Survey

  Despite claims to the contrary, catalogs are still the primary medium for multi-channel merchants, according to research by the Direct Marketing Association.

• Listline e-Newsletter 8/22

  New bankcard holders and DRTV buyers are named on this master file, one of several being introduced in a new list group called They Gotta Have It

• Agencies

  Sheryl Crow Pitches Music Downloads for New Voters

  Activist singer Sheryl Crow is giving away digital copies of her new album to draw music fans to register to vote in the presidential election

• Agencies

  Dell Facebook Music Promo Heads for Big Finish

  Dell and Microsoft have teamed up on a Facebook-centric viral game that will offer to bring the band One Republic to play a free concert at the college that racks up the most game points

• Klondike Video Contest Nets More than 500 Entries

  Unilever USA is days away from unveiling the great length one ice cream lover will take for a Klondike bar

• Agencies

  LittleMissMatched Trades Socks for Store Visits

  Apparel company LittleMissMatched is out with a quirky guerrilla marketing campaign to drive people to its retail locations in search of a mate for mismatched socks