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Chief Marketer Staff

  • ESPN Expands MLB Digital Content Offerings

    ESPN will stream Major League Baseball games live online and push baseball content to the iTunes and iPod platforms as part of a new digital content deal that will significantly strengthens both partners’ brand presence in cyberspace.

  • News Brief

    KOHL’S CORP.: has named Kevin Mansell president and CEO, effective immediately

  • InfoGroup’s Gupta’s Resignation Part Of Litigation Settlement

    Vinod Gupta has resigned as InfoGroup’s CEO although he remains on the company’s board of directors. Bill L. Fairfield, the lead independent director on InfoGroup’s board, has been named InfoGroup’s CEO.

    In a statement, Gupta gave the following explanation for what he described as his decision. “After long deliberation I have decided that this change is in the best interest of the company. I look forward to continuing my service as a director of the company and to pursuing new business opportunities.”

    But SEC documents give a much clearer reason why Gupta served his last day as CEO on Wednesday: He stepped down as part of a litigation settlement.

  • Agencies

    29% of Internet Users Have Bought from Spam: Study

    Twenty nine percent of Internet users have purchased goods from spam emails, according to recent research by online security company Marshal

  • Agencies

    Chicago Tribune, Valassis Combine Shared Mailers

    In a sign that the shared advertising mail market is getting rough, the Chicago Tribune announced it is combining its midweek ShopLocal mail program with advertising inserts from Valassis’s RedPlum direct mail program.,

  • Digital

    Google Still Tops In Search: ComScore

    There’s a reason why “google” has become the generic term for using a search engine: Among the five major search engines, Google Inc.’s various sites accounted for nearly 62% of online queries

  • Agencies

    Vin Gupta Out As InfoGroup’s CEO

    Vinod Gupta, who founded infoGroup (then infoUSA) in 1972, has resigned as the company

  • Agencies

    Meet the Broker: Donna Vogler

    Today we meet Donna Vogler, vice president of sales at Macromark Inc. Vogler works with mailers promoting financial services, health products, collectibles, business opportunities and other consumer products

  • Listline e-Newsletter 8/21

    IAC Ad Solutions has released a master file containing 8.6 million
    e-mail addresses from IWON.com. Web site users have access to more than
    90 online games, puzzles and sweepstakes offers. Postal addresses have
    been available for some time.

  • Spitz Profile Soars with Phelps’ Success

    Memories of Mark Spitz’s seven gold medals in the 1972 Summer Olympics have been revived in marketers’ imaginations with Michael Phelps record-setting performance in Beijing. And Spitz is poised to cash in on that flood of nostalgia