Chief Marketer Staff, Author at Chief Marketer

Abacus: No Shrinkage in Direct Mail

You may think direct mail circulation took a hit in the past year. But it’s a myth, according to the 2008 Abacus Trend Report

Orchard Brands Buys Crosstown Traders Catalog Group

Charming Shoppes Inc. has entered an agreement to sell its Crosstown Traders women’s apparel catalog group and a related portion of its credit card receivables.

PRC Proposes New Postal Accountability Rules

The Postal Regulatory Commission has proposed reworking the way the U.S. Postal Service reports financial information to Congress.

DMA Launches Online Career Center

The Direct Marketing Association has launched the DMA Career Center, a newly designed online resource offering services for job seekers and employers.

Mail Stream: A Report on Incoming Direct Mail

Rule Britannia! The summer 2008 catalog from Old Durham Road brings a touch of Anglomania to the U.S., in the form of tea towels, decorative items, food, and more. BBC Knowledge has mailed a charter offer

Listline e-Newsletter 8/25

E-mail addresses are available for 7 million prospective insurance
purchasers. Sources include Web site, trade shows, product
registrations, subscriptions, e-mail and surveys.

Agencies

Hot Wheels Rolls Out Anniversary Road Trip

Mattel’s Hot Wheels division is celebrating the 40th anniversary of its toy car making with a multi-city road trip targeting car-enthusiasts at automotive-themed events and attractions through early September

Agencies

T.G.I Friday’s Launches ‘BBQ Sweeps’

T.G.I Friday’s is out with a sweepstakes that offers people a chance to attend an upcoming Jack Daniels barbecue competition in Tennessee

Agencies

Fiberwig Hands out 100,000 Mascara Samples

Fiberwig, the Japanese paint on eyelash brand, is on the move promoting its mascara in the U.S. through a street campaign

Agencies

Amway Reintroduces Vitamin and Skin Care Brands via Tour

Amway Global is readying a North American tour to boost awareness of its two flagship brands, Nutrilite vitamin, mineral, and dietary supplements; and Artistry skin care and cosmetics